---
title: "Decathlon vs Segway: Which is more popular by branded search?"
description: "Which is more popular in search, Decathlon or Segway? Compare estimated monthly branded-search demand and Share of Search inside the Kids scooters set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/decathlon-vs-segway"
publisher: "Brandwave"
---

# Decathlon vs Segway: Which is more popular by branded search?

Which is more popular in search, Decathlon or Segway? Compare estimated monthly branded-search demand and Share of Search inside the Kids scooters set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Decathlon and Segway
- **Competitive set**: Kids scooters
- **Market**: Global
- **Month measured**: Aug 2026
- **Decathlon Share of Search**: 97.2%
- **Segway Share of Search**: 2.2%

## Which is more popular in search, Decathlon or Segway?

- In August 2026, Decathlon had more branded searches than Segway among kids scooters worldwide. Decathlon was estimated to have 30.4M branded searches compared to Segway’s 673K, and held a 97.2% Share of Search versus Segway’s 2.2%.
- Decathlon was ahead of Segway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Decathlon’s estimated Share of Search among kids scooters worldwide moved from 97.1% to 97.2%, and its estimated monthly branded searches moved from 24.9M to 30.4M.
- Across the 11 months ending August 2026, Segway’s estimated Share of Search among kids scooters worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 550K to 673K.

## How did search popularity change for kids scooters worldwide in August 2026?

- Estimated monthly branded searches for Segway worldwide rose 22.4% over 11 measured months, from 550K to 673K in August 2026.
- Estimated monthly branded searches for Decathlon worldwide rose 22.1% over 11 measured months, from 24.9M to 30.4M in August 2026.

## Month by month

| Month | Decathlon estimated searches | Decathlon Share of Search | Decathlon rank | Segway estimated searches | Segway Share of Search | Segway rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 24.9M | 97.1% | 1 | 550K | 2.1% | 2 |
| Nov 2025 | 30.4M | 97.4% | 1 | 550K | 1.8% | 2 |
| Dec 2025 | 30.4M | 97.5% | 1 | 550K | 1.8% | 2 |
| Jan 2026 | 30.4M | 97.8% | 1 | 550K | 1.8% | 2 |
| Feb 2026 | 20.4M | 97.3% | 1 | 450K | 2.1% | 2 |
| Mar 2026 | 24.9M | 97.1% | 1 | 550K | 2.1% | 2 |
| Apr 2026 | 24.9M | 96.5% | 1 | 673K | 2.6% | 2 |
| May 2026 | 24.9M | 96.4% | 1 | 673K | 2.6% | 2 |
| Jun 2026 | 30.4M | 97.1% | 1 | 673K | 2.2% | 2 |
| Jul 2026 | 30.4M | 97.1% | 1 | 673K | 2.2% | 2 |
| Aug 2026 | 30.4M | 97.2% | 1 | 673K | 2.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Decathlon’s and Segway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Decathlon**: Measured on the search term “decathlon”.
- **Segway**: Measured on the search term “segway”.

- [Decathlon profile](/demand/global-en/brands/decathlon)
- [Segway profile](/demand/global-en/brands/segway)
- [All kids scooters worldwide](/demand/global-en/categories/kids-scooters): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Decathlon or Segway?

In August 2026, Decathlon had more branded searches than Segway among kids scooters worldwide. Decathlon was estimated to have 30.4M branded searches compared to Segway’s 673K, and held a 97.2% Share of Search versus Segway’s 2.2%.

## Cite this page

Brandwave. "Decathlon vs Segway: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/decathlon-vs-segway

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/decathlon-vs-segway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.