--- title: "de Buyer vs Russell Hobbs: Which is searched more?" description: "Is de Buyer or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/de-buyer-vs-russell-hobbs" publisher: "Brandwave" --- # de Buyer vs Russell Hobbs: Which is searched more? Is de Buyer or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: de Buyer and Russell Hobbs - **Competitive set**: Crepe maker brands - **Market**: Global - **Month measured**: Sep 2026 - **de Buyer Share of Search**: 7.6% - **Russell Hobbs Share of Search**: 21.1% ## Is de Buyer or Russell Hobbs more popular in search? - In September 2026, Russell Hobbs had more branded searches than de Buyer among crepe maker brands worldwide. Russell Hobbs had about 138,000 branded searches, while de Buyer had 49,500. Russell Hobbs made up 21.1% of all crepe maker brand searches we track, and de Buyer accounted for 7.6%. - Russell Hobbs was ahead of de Buyer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, de Buyer’s share of searches among crepe maker brands worldwide moved from 8.1% to 7.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands worldwide moved from 25.8% to 21.1%, and its estimated monthly branded searches moved from 194K to 138K. ## Top crepe maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, de Buyer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriChef | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | de Buyer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunbeam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crepe maker brands - Asked ChatGPT "Which crepe maker brand should I buy?": 1. Cuisinart, 2. de Buyer - Asked ChatGPT "What are the best crepe maker brands?": 1. Cuisinart, 2. NutriChef, 3. de Buyer - Asked ChatGPT "What's the best crepe maker brand for home breakfast?": 1. NutriChef, 2. Cuisinart - Searched Google, AI Overview "best crepe maker": 1. NutriChef, 2. Cuisinart, 3. de Buyer - Searched Google, AI Overview "electric crepe maker": 1. NutriChef Not named in any answer: Breville, Russell Hobbs and Sunbeam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crepe maker brands worldwide in September 2026? - In September 2026, Breville overtook Russell Hobbs to rank 2nd among crepe maker brands worldwide, with 25.2% of the searches. - In September 2026, Russell Hobbs gained share of searches among crepe maker brands worldwide, from 20.3% to 21.1%. - Estimated monthly branded searches for de Buyer worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | de Buyer estimated searches | de Buyer Share of Search | de Buyer rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 8.1% | 5 | 194K | 25.8% | 2 | | Nov 2025 | 110K | 9.6% | 4 | 242K | 21.2% | 3 | | Dec 2025 | 110K | 9.5% | 4 | 237K | 20.4% | 3 | | Jan 2026 | 90.5K | 9.5% | 5 | 203K | 21.2% | 2 | | Feb 2026 | 60.5K | 9% | 5 | 158K | 23.4% | 2 | | Mar 2026 | 60.5K | 8% | 5 | 165K | 21.8% | 2 | | Apr 2026 | 49.5K | 7.7% | 5 | 138K | 21.6% | 2 | | May 2026 | 60.5K | 8.8% | 5 | 138K | 20.2% | 2 | | Jun 2026 | 40.5K | 6.6% | 5 | 138K | 22.6% | 2 | | Jul 2026 | 40.5K | 6.3% | 5 | 136K | 21.1% | 2 | | Aug 2026 | 49.5K | 7.3% | 5 | 138K | 20.3% | 2 | | Sep 2026 | 49.5K | 7.6% | 5 | 138K | 21.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using de Buyer’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **de Buyer**: Measured on the search term “de buyer”. - **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure. - [de Buyer profile](/demand/global-en/brands/de-buyer) - [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs) - [All crepe maker brands worldwide](/demand/global-en/categories/crepe-maker-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is de Buyer or Russell Hobbs more popular in search? In September 2026, Russell Hobbs had more branded searches than de Buyer among crepe maker brands worldwide. Russell Hobbs had about 138,000 branded searches, while de Buyer had 49,500. Russell Hobbs made up 21.1% of all crepe maker brand searches we track, and de Buyer accounted for 7.6%. ## Cite this page Brandwave. "de Buyer vs Russell Hobbs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/de-buyer-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/de-buyer-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.