--- title: "de Buyer vs Ninja: Which is more popular?" description: "Is de Buyer or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/de-buyer-vs-ninja-kitchen" publisher: "Brandwave" --- # de Buyer vs Ninja: Which is more popular? Is de Buyer or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crepe maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: de Buyer and Ninja - **Competitive set**: Crepe maker brands - **Market**: Global - **Month measured**: Oct 2026 - **de Buyer Share of Search**: 3.9% - **Ninja Share of Search**: 5% ## Is de Buyer or Ninja more popular in search? - In October 2026, Ninja had more branded searches than de Buyer among crepe maker brands worldwide. Ninja had about 930 branded searches, while de Buyer had 720. Ninja made up 5% of all crepe maker brand searches we track, and de Buyer accounted for 3.9%. - The lead changed hands 3 times in the 12 months ending October 2026: Ninja took it in May 2026, de Buyer took it in August 2026, Ninja took it in October 2026. - Across the 12 months ending October 2026, de Buyer’s share of searches among crepe maker brands worldwide moved from 5.5% to 3.9%, and its estimated monthly branded searches moved from 1.3K to 720. - Across the 12 months ending October 2026, Ninja’s share of searches among crepe maker brands worldwide moved from 4% to 5%, and its estimated monthly branded searches held steady at 930. ## Top crepe maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, de Buyer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriChef | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | de Buyer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunbeam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crepe maker brands - Asked ChatGPT "Which crepe maker brand should I buy?": 1. Cuisinart, 2. de Buyer - Asked ChatGPT "What are the best crepe maker brands?": 1. Cuisinart, 2. NutriChef, 3. de Buyer - Asked ChatGPT "What's the best crepe maker brand for home breakfast?": 1. NutriChef, 2. Cuisinart - Searched Google, AI Overview "best crepe maker": 1. NutriChef, 2. Cuisinart, 3. de Buyer - Searched Google, AI Overview "electric crepe maker": 1. NutriChef Not named in any answer: Dash, Tefal, Ninja, Russell Hobbs, Breville and Sunbeam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crepe maker brands worldwide in October 2026? - In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches. - In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches. - In October 2026, de Buyer lost share of searches among crepe maker brands worldwide, from 4.7% to 3.9%. ## How has branded search for de Buyer and Ninja changed worldwide over the last 12 months? | Month | de Buyer estimated searches | de Buyer Share of Search | de Buyer rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 5.5% | 4 | 930 | 4% | 5 | | Dec 2025 | 2.4K | 5.9% | 4 | 630 | 1.5% | 8 | | Jan 2026 | 1.3K | 3.8% | 3 | 730 | 2.1% | 6 | | Feb 2026 | 1K | 4.4% | 5 | 640 | 2.8% | 6 | | Mar 2026 | 1.3K | 5.4% | 3 | 440 | 1.8% | 7 | | Apr 2026 | 880 | 4.8% | 3 | 290 | 1.6% | 7 | | May 2026 | 880 | 2.4% | 4 | 22.3K | 60.3% | 1 | | Jun 2026 | 720 | 2.3% | 5 | 14.9K | 47.6% | 1 | | Jul 2026 | 720 | 3.4% | 6 | 4.5K | 20.9% | 2 | | Aug 2026 | 880 | 5.3% | 5 | 740 | 4.5% | 6 | | Sep 2026 | 720 | 4.7% | 4 | 600 | 3.9% | 6 | | Oct 2026 | 720 | 3.9% | 6 | 930 | 5% | 3 | ## How are de Buyer’s and Ninja’s branded searches counted? Brandwave collects information about searches that people make online using de Buyer’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **de Buyer**: Measured on the search term “de buyer crepe pan”. - **Ninja**: Measured on the search terms “ninja crepe maker”, “ninja crepe pan” and “ninja pancake maker”, summed into one figure. - [de Buyer profile](/demand/global-en/brands/de-buyer) - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [All crepe maker brands worldwide](/demand/global-en/categories/crepe-maker-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is de Buyer or Ninja more popular in search? In October 2026, Ninja had more branded searches than de Buyer among crepe maker brands worldwide. Ninja had about 930 branded searches, while de Buyer had 720. Ninja made up 5% of all crepe maker brand searches we track, and de Buyer accounted for 3.9%. ## Cite this page Brandwave. "de Buyer vs Ninja: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/de-buyer-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/de-buyer-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.