---
title: "DC vs Marvel: Which is searched more?"
description: "Which is more popular in search, DC or Marvel? Compare estimated monthly branded-search demand and Share of Search inside the Comic book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dc-comics-vs-marvel"
publisher: "Brandwave"
---

# DC vs Marvel: Which is searched more?

Which is more popular in search, DC or Marvel? Compare estimated monthly branded-search demand and Share of Search inside the Comic book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DC and Marvel
- **Competitive set**: Comic book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **DC Share of Search**: 47.5%
- **Marvel Share of Search**: 1.3%

## Which is more popular in search, DC or Marvel?

- In August 2026, DC had more branded searches than Marvel among comic book publishers worldwide. DC was estimated to have 368K branded searches compared to Marvel’s 9.9K, and held a 47.5% Share of Search versus Marvel’s 1.3%.
- DC was ahead of Marvel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DC’s estimated Share of Search among comic book publishers worldwide moved from 52.8% to 47.5%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

## How did search popularity change for comic book publishers worldwide in August 2026?

- In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.
- In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.

## Month by month

| Month | DC estimated searches | DC Share of Search | DC rank | Marvel estimated searches | Marvel Share of Search | Marvel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 52.8% | 1 | 12.1K | 2.1% | 5 |
| Nov 2025 | 201K | 33.3% | 2 | 9.9K | 1.6% | 6 |
| Dec 2025 | 246K | 42.4% | 2 | 6.6K | 1.1% | 6 |
| Jan 2026 | 246K | 48.5% | 1 | 5.4K | 1.1% | 6 |
| Feb 2026 | 201K | 43.6% | 1 | 4.4K | 0.95% | 6 |
| Mar 2026 | 246K | 47.3% | 1 | 5.4K | 1% | 6 |
| Apr 2026 | 301K | 43.9% | 1 | 5.4K | 0.79% | 6 |
| May 2026 | 246K | 26.9% | 2 | 4.4K | 0.48% | 6 |
| Jun 2026 | 246K | 34.6% | 2 | 9.9K | 1.4% | 6 |
| Jul 2026 | 246K | 42.4% | 2 | 3.6K | 0.62% | 6 |
| Aug 2026 | 368K | 47.5% | 1 | 9.9K | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DC’s and Marvel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DC**: Measured on the search term “dc comics”.
- **Marvel**: Measured on the search term “marvel app”.

- [DC profile](/demand/global-en/brands/dc-comics)
- [Marvel profile](/demand/global-en/brands/marvel)
- [All comic book publishers worldwide](/demand/global-en/categories/comic-book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DC or Marvel?

In August 2026, DC had more branded searches than Marvel among comic book publishers worldwide. DC was estimated to have 368K branded searches compared to Marvel’s 9.9K, and held a 47.5% Share of Search versus Marvel’s 1.3%.

## Cite this page

Brandwave. "DC vs Marvel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dc-comics-vs-marvel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dc-comics-vs-marvel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.