--- title: "dbt vs Prefect: Which is searched more?" description: "Is dbt or Prefect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dbt-vs-prefect" publisher: "Brandwave" --- # dbt vs Prefect: Which is searched more? Is dbt or Prefect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: dbt and Prefect - **Competitive set**: Data pipeline platforms - **Market**: Global - **Month measured**: Sep 2026 - **dbt Share of Search**: 6.1% - **Prefect Share of Search**: 1.5% ## Is dbt or Prefect more popular in search? - In September 2026, dbt had more branded searches than Prefect among data pipeline platforms worldwide. dbt had about 6,600 branded searches, while Prefect had 1,600. dbt made up 6.1% of all data pipeline platform searches we track, and Prefect accounted for 1.5%. - dbt was ahead of Prefect in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, dbt’s share of searches among data pipeline platforms worldwide moved from 5.9% to 6.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Prefect’s share of searches among data pipeline platforms worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 2.9K to 1.6K. ## Top data pipeline platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, dbt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Prefect was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. dbt was listed before Prefect in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airflow | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dagster | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Fivetran | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Matillion | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | dbt | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Prefect | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about data pipeline platforms - Asked ChatGPT "Which data pipeline platform should I use?": 1. Airbyte, 2. Fivetran, 3. Dagster, 4. Airflow - Asked ChatGPT "What are the best data pipeline platforms?": 1. Fivetran, 2. Airbyte, 3. Airflow, 4. Matillion, 5. dbt - Asked ChatGPT "What's the best data pipeline platform for data pipelines?": 1. Dagster, 2. Airflow, 3. Prefect, 4. Fivetran, 5. dbt, 6. Airbyte - Searched Google, AI Overview "data integration platform": named none of the brands we track - Searched Google, AI Overview "build data pipelines": 1. Airflow, 2. Dagster, 3. Airbyte, 4. Matillion, 5. dbt Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data pipeline platforms worldwide in September 2026? - In September 2026, dbt lost share of searches among data pipeline platforms worldwide, from 8.1% to 6.1%. - In September 2026, Prefect rose from 7th to 6th among data pipeline platforms worldwide. ## Month by month | Month | dbt estimated searches | dbt Share of Search | dbt rank | Prefect estimated searches | Prefect Share of Search | Prefect rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 5.9% | 5 | 2.9K | 1.7% | 6 | | Nov 2025 | 8.1K | 6.3% | 5 | 2.4K | 1.9% | 6 | | Dec 2025 | 8.1K | 7.3% | 4 | 2.4K | 2.2% | 6 | | Jan 2026 | 8.1K | 6.2% | 5 | 2.9K | 2.2% | 6 | | Feb 2026 | 8.1K | 6.3% | 5 | 2.4K | 1.9% | 6 | | Mar 2026 | 9.9K | 7.2% | 5 | 2.4K | 1.7% | 7 | | Apr 2026 | 8.1K | 6.4% | 5 | 2.4K | 1.9% | 6 | | May 2026 | 8.1K | 6.8% | 4 | 2.4K | 2% | 6 | | Jun 2026 | 9.9K | 8.1% | 4 | 1.9K | 1.6% | 6 | | Jul 2026 | 9.9K | 8.9% | 4 | 1.9K | 1.7% | 6 | | Aug 2026 | 8.1K | 8.1% | 4 | 1.6K | 1.6% | 7 | | Sep 2026 | 6.6K | 6.1% | 5 | 1.6K | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using dbt’s and Prefect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **dbt**: Measured on the search term “dbt cloud”. - **Prefect**: Measured on the search term “prefect python”. - [dbt profile](/demand/global-en/brands/dbt) - [Prefect profile](/demand/global-en/brands/prefect) - [All data pipeline platforms worldwide](/demand/global-en/categories/data-pipeline-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is dbt or Prefect more popular in search? In September 2026, dbt had more branded searches than Prefect among data pipeline platforms worldwide. dbt had about 6,600 branded searches, while Prefect had 1,600. dbt made up 6.1% of all data pipeline platform searches we track, and Prefect accounted for 1.5%. ## Cite this page Brandwave. "dbt vs Prefect: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dbt-vs-prefect This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dbt-vs-prefect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.