--- title: "dbt vs Mage: Which is searched more?" description: "Is dbt or Mage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data orchestration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dbt-vs-mage-ai" publisher: "Brandwave" --- # dbt vs Mage: Which is searched more? Is dbt or Mage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data orchestration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: dbt and Mage - **Competitive set**: Data orchestration platforms - **Market**: Global - **Month measured**: Sep 2026 - **dbt Share of Search**: 6.3% - **Mage Share of Search**: 47.2% ## Is dbt or Mage more popular in search? - In September 2026, Mage had more branded searches than dbt among data orchestration platforms worldwide. Mage had about 49,500 branded searches, while dbt had 6,600. Mage made up 47.2% of all data orchestration platform searches we track, and dbt accounted for 6.3%. - The lead changed hands once in the 12 months ending September 2026: Mage took it in March 2026. - Across the 12 months ending September 2026, dbt’s share of searches among data orchestration platforms worldwide moved from 13.2% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Mage’s share of searches among data orchestration platforms worldwide moved from 7.2% to 47.2%, and its estimated monthly branded searches moved from 5.4K to 49.5K. ## Top data orchestration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, dbt appeared in all five answers. Mage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. dbt was listed before Mage in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dagster | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Prefect | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Kestra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | dbt | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Mage | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Astronomer | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about data orchestration platforms - Asked ChatGPT "Which data orchestration platform should I use?": 1. Dagster, 2. Prefect, 3. Airflow, 4. Kestra, 5. dbt - Asked ChatGPT "What are the best data orchestration platforms?": 1. Airflow, 2. Dagster, 3. Prefect, 4. Kestra, 5. Mage, 6. Astronomer, 7. dbt - Asked ChatGPT "What's the best data orchestration platform for data pipelines?": 1. Airflow, 2. Dagster, 3. Prefect, 4. dbt, 5. Astronomer - Searched Google, AI Overview "data orchestration platforms": 1. Airflow, 2. Dagster, 3. Prefect, 4. Kestra, 5. dbt, 6. Astronomer - Searched Google, AI Overview "best data orchestration tool": 1. Airflow, 2. Prefect, 3. Dagster, 4. Kestra, 5. Mage, 6. dbt Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data orchestration platforms worldwide in September 2026? - In September 2026, Mage gained share of searches among data orchestration platforms worldwide, from 46.3% to 47.2%. - In September 2026, dbt lost share of searches among data orchestration platforms worldwide, from 7.6% to 6.3%. ## Month by month | Month | dbt estimated searches | dbt Share of Search | dbt rank | Mage estimated searches | Mage Share of Search | Mage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 13.2% | 3 | 5.4K | 7.2% | 4 | | Nov 2025 | 8.1K | 12.9% | 3 | 5.4K | 8.6% | 4 | | Dec 2025 | 8.1K | 12.9% | 3 | 5.4K | 8.6% | 4 | | Jan 2026 | 8.1K | 12.7% | 3 | 5.4K | 8.5% | 4 | | Feb 2026 | 8.1K | 12.8% | 3 | 5.4K | 8.6% | 4 | | Mar 2026 | 9.9K | 12% | 4 | 12.1K | 14.6% | 3 | | Apr 2026 | 8.1K | 10.8% | 4 | 12.1K | 16.2% | 3 | | May 2026 | 8.1K | 10.1% | 4 | 18.1K | 22.6% | 3 | | Jun 2026 | 9.9K | 11.6% | 4 | 22.2K | 26% | 3 | | Jul 2026 | 9.9K | 10.3% | 4 | 33.1K | 34.3% | 1 | | Aug 2026 | 8.1K | 7.6% | 4 | 49.5K | 46.3% | 1 | | Sep 2026 | 6.6K | 6.3% | 4 | 49.5K | 47.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using dbt’s and Mage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **dbt**: Measured on the search term “dbt cloud”. - **Mage**: Measured on the search term “mage ai”. - [dbt profile](/demand/global-en/brands/dbt) - [Mage profile](/demand/global-en/brands/mage-ai) - [All data orchestration platforms worldwide](/demand/global-en/categories/data-orchestration-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is dbt or Mage more popular in search? In September 2026, Mage had more branded searches than dbt among data orchestration platforms worldwide. Mage had about 49,500 branded searches, while dbt had 6,600. Mage made up 47.2% of all data orchestration platform searches we track, and dbt accounted for 6.3%. ## Cite this page Brandwave. "dbt vs Mage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dbt-vs-mage-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dbt-vs-mage-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.