--- title: "dbt vs Kestra: Which is searched more?" description: "Is dbt or Kestra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data orchestration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dbt-vs-kestra" publisher: "Brandwave" --- # dbt vs Kestra: Which is searched more? Is dbt or Kestra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data orchestration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: dbt and Kestra - **Competitive set**: Data orchestration platforms - **Market**: Global - **Month measured**: Sep 2026 - **dbt Share of Search**: 6.3% - **Kestra Share of Search**: 25.8% ## Is dbt or Kestra more popular in search? - In September 2026, Kestra had more branded searches than dbt among data orchestration platforms worldwide. Kestra had about 27,100 branded searches, while dbt had 6,600. Kestra made up 25.8% of all data orchestration platform searches we track, and dbt accounted for 6.3%. - Kestra was ahead of dbt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, dbt’s share of searches among data orchestration platforms worldwide moved from 13.2% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Kestra’s share of searches among data orchestration platforms worldwide moved from 36% to 25.8%, and its estimated monthly branded searches held steady at 27.1K. ## Top data orchestration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, dbt appeared in all five answers. Kestra was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kestra was listed before dbt in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dagster | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Prefect | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Kestra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | dbt | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Mage | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Astronomer | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about data orchestration platforms - Asked ChatGPT "Which data orchestration platform should I use?": 1. Dagster, 2. Prefect, 3. Airflow, 4. Kestra, 5. dbt - Asked ChatGPT "What are the best data orchestration platforms?": 1. Airflow, 2. Dagster, 3. Prefect, 4. Kestra, 5. Mage, 6. Astronomer, 7. dbt - Asked ChatGPT "What's the best data orchestration platform for data pipelines?": 1. Airflow, 2. Dagster, 3. Prefect, 4. dbt, 5. Astronomer - Searched Google, AI Overview "data orchestration platforms": 1. Airflow, 2. Dagster, 3. Prefect, 4. Kestra, 5. dbt, 6. Astronomer - Searched Google, AI Overview "best data orchestration tool": 1. Airflow, 2. Prefect, 3. Dagster, 4. Kestra, 5. Mage, 6. dbt Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data orchestration platforms worldwide in September 2026? - In September 2026, dbt lost share of searches among data orchestration platforms worldwide, from 7.6% to 6.3%. ## Month by month | Month | dbt estimated searches | dbt Share of Search | dbt rank | Kestra estimated searches | Kestra Share of Search | Kestra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 13.2% | 3 | 27.1K | 36% | 2 | | Nov 2025 | 8.1K | 12.9% | 3 | 22.2K | 35.3% | 2 | | Dec 2025 | 8.1K | 12.9% | 3 | 22.2K | 35.4% | 2 | | Jan 2026 | 8.1K | 12.7% | 3 | 22.2K | 34.9% | 2 | | Feb 2026 | 8.1K | 12.8% | 3 | 22.2K | 35.2% | 2 | | Mar 2026 | 9.9K | 12% | 4 | 27.1K | 32.8% | 2 | | Apr 2026 | 8.1K | 10.8% | 4 | 27.1K | 36.3% | 1 | | May 2026 | 8.1K | 10.1% | 4 | 27.1K | 33.8% | 1 | | Jun 2026 | 9.9K | 11.6% | 4 | 27.1K | 31.7% | 1 | | Jul 2026 | 9.9K | 10.3% | 4 | 27.1K | 28.1% | 2 | | Aug 2026 | 8.1K | 7.6% | 4 | 27.1K | 25.4% | 2 | | Sep 2026 | 6.6K | 6.3% | 4 | 27.1K | 25.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using dbt’s and Kestra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **dbt**: Measured on the search term “dbt cloud”. - **Kestra**: Measured on the search term “kestra”. - [dbt profile](/demand/global-en/brands/dbt) - [Kestra profile](/demand/global-en/brands/kestra) - [All data orchestration platforms worldwide](/demand/global-en/categories/data-orchestration-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is dbt or Kestra more popular in search? In September 2026, Kestra had more branded searches than dbt among data orchestration platforms worldwide. Kestra had about 27,100 branded searches, while dbt had 6,600. Kestra made up 25.8% of all data orchestration platform searches we track, and dbt accounted for 6.3%. ## Cite this page Brandwave. "dbt vs Kestra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dbt-vs-kestra This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dbt-vs-kestra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.