--- title: "dbt vs Informatica: Which is searched more?" description: "Is dbt or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dbt-vs-informatica" publisher: "Brandwave" --- # dbt vs Informatica: Which is searched more? Is dbt or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: dbt and Informatica - **Competitive set**: Data integration and ETL tools - **Market**: Global - **Month measured**: Sep 2026 - **dbt Share of Search**: 0.48% - **Informatica Share of Search**: 26.7% ## Is dbt or Informatica more popular in search? - In September 2026, Informatica had more branded searches than dbt among data integration and ETL tools worldwide. Informatica had about 368,000 branded searches, while dbt had 6,600. Informatica made up 26.7% of all data integration and ETL tool searches we track, and dbt accounted for 0.48%. - Informatica was ahead of dbt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, dbt’s share of searches among data integration and ETL tools worldwide moved from 0.62% to 0.48%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Informatica’s share of searches among data integration and ETL tools worldwide moved from 28.1% to 26.7%, and its estimated monthly branded searches moved from 450K to 368K. ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, dbt and Informatica were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Informatica was listed before dbt in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matillion | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Glue | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Azure Data Factory | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dbt | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Apache Airflow | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Domo | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Boomi | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | MuleSoft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Workato | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which data integration and ETL tool should I use?": 1. Airbyte, 2. Fivetran, 3. Azure Data Factory, 4. Informatica, 5. Matillion, 6. dbt - Asked ChatGPT "What are the best data integration and ETL tools?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. Matillion, 7. dbt, 8. Apache Airflow, 9. Talend, 10. Boomi - Asked ChatGPT "What's the best data integration and ETL tool for data pipelines?": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. Informatica, 5. Apache Airflow, 6. dbt - Searched Google, AI Overview "data integration tool": 1. Fivetran, 2. Airbyte, 3. Domo, 4. Informatica, 5. Talend - Searched Google, AI Overview "etl software": 1. AWS Glue, 2. Fivetran, 3. Matillion, 4. Talend, 5. dbt Not named in any answer: MuleSoft, Workato and Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - In September 2026, Informatica gained share of searches among data integration and ETL tools worldwide, from 23.8% to 26.7%. - In September 2026, dbt fell from 12th to 13th among data integration and ETL tools worldwide. ## Month by month | Month | dbt estimated searches | dbt Share of Search | dbt rank | Informatica estimated searches | Informatica Share of Search | Informatica rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.62% | 13 | 450K | 28.1% | 2 | | Nov 2025 | 8.1K | 0.61% | 13 | 368K | 27.6% | 2 | | Dec 2025 | 8.1K | 0.64% | 12 | 301K | 23.9% | 2 | | Jan 2026 | 8.1K | 0.57% | 13 | 368K | 26.1% | 2 | | Feb 2026 | 8.1K | 0.62% | 13 | 368K | 28% | 2 | | Mar 2026 | 9.9K | 0.65% | 13 | 450K | 29.4% | 2 | | Apr 2026 | 8.1K | 0.59% | 13 | 368K | 26.7% | 2 | | May 2026 | 8.1K | 0.6% | 12 | 368K | 27.5% | 2 | | Jun 2026 | 9.9K | 0.77% | 12 | 301K | 23.4% | 2 | | Jul 2026 | 9.9K | 0.83% | 12 | 301K | 25.1% | 2 | | Aug 2026 | 8.1K | 0.64% | 12 | 301K | 23.8% | 2 | | Sep 2026 | 6.6K | 0.48% | 13 | 368K | 26.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using dbt’s and Informatica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **dbt**: Measured on the search term “dbt cloud”. - **Informatica**: Measured on the search term “informatica”. - [dbt profile](/demand/global-en/brands/dbt) - [Informatica profile](/demand/global-en/brands/informatica) - [All data integration and ETL tools worldwide](/demand/global-en/categories/data-integration-tools): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is dbt or Informatica more popular in search? In September 2026, Informatica had more branded searches than dbt among data integration and ETL tools worldwide. Informatica had about 368,000 branded searches, while dbt had 6,600. Informatica made up 26.7% of all data integration and ETL tool searches we track, and dbt accounted for 0.48%. ## Cite this page Brandwave. "dbt vs Informatica: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dbt-vs-informatica This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dbt-vs-informatica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.