---
title: "dbt vs Fivetran: Which is searched more?"
description: "Which is more popular in search, dbt or Fivetran? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dbt-vs-fivetran"
publisher: "Brandwave"
---

# dbt vs Fivetran: Which is searched more?

Which is more popular in search, dbt or Fivetran? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: dbt and Fivetran
- **Competitive set**: Data pipeline platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **dbt Share of Search**: 7.7%
- **Fivetran Share of Search**: 57.9%

## Which is more popular in search, dbt or Fivetran?

- In September 2026, Fivetran had more branded searches than dbt among data pipeline platforms worldwide. Fivetran was estimated to have 49.5K branded searches compared to dbt’s 6.6K, and held a 57.9% Share of Search versus dbt’s 7.7%.
- Fivetran was ahead of dbt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, dbt’s estimated Share of Search among data pipeline platforms worldwide held steady at 7.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Fivetran’s estimated Share of Search among data pipeline platforms worldwide moved from 57.7% to 57.9%, and its estimated monthly branded searches moved from 74K to 49.5K.

## How did search popularity change for data pipeline platforms worldwide in September 2026?

- In September 2026, Fivetran gained estimated Share of Search among data pipeline platforms worldwide, from 51.7% to 57.9%.
- In September 2026, dbt lost estimated Share of Search among data pipeline platforms worldwide, from 10.3% to 7.7%.

## Month by month

| Month | dbt estimated searches | dbt Share of Search | dbt rank | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 7.7% | 4 | 74K | 57.7% | 1 |
| Nov 2025 | 8.1K | 8.4% | 4 | 49.5K | 51.3% | 1 |
| Dec 2025 | 8.1K | 9.7% | 3 | 40.5K | 48.6% | 1 |
| Jan 2026 | 8.1K | 8.3% | 4 | 49.5K | 50.9% | 1 |
| Feb 2026 | 8.1K | 8.6% | 4 | 49.5K | 52.4% | 1 |
| Mar 2026 | 9.9K | 9.5% | 4 | 49.5K | 47.3% | 1 |
| Apr 2026 | 8.1K | 8.6% | 4 | 49.5K | 52.4% | 1 |
| May 2026 | 8.1K | 8.8% | 3 | 49.5K | 53.6% | 1 |
| Jun 2026 | 9.9K | 10.4% | 3 | 49.5K | 52.1% | 1 |
| Jul 2026 | 9.9K | 11.7% | 3 | 40.5K | 48% | 1 |
| Aug 2026 | 8.1K | 10.3% | 3 | 40.5K | 51.7% | 1 |
| Sep 2026 | 6.6K | 7.7% | 4 | 49.5K | 57.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using dbt’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **dbt**: Measured on the search term “dbt cloud”.
- **Fivetran**: Measured on the search term “fivetran”.

- [dbt profile](/demand/global-en/brands/dbt)
- [Fivetran profile](/demand/global-en/brands/fivetran)
- [All data pipeline platforms worldwide](/demand/global-en/categories/data-pipeline-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, dbt or Fivetran?

In September 2026, Fivetran had more branded searches than dbt among data pipeline platforms worldwide. Fivetran was estimated to have 49.5K branded searches compared to dbt’s 6.6K, and held a 57.9% Share of Search versus dbt’s 7.7%.

## Cite this page

Brandwave. "dbt vs Fivetran: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dbt-vs-fivetran

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dbt-vs-fivetran. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.