--- title: "DAX vs The Trade Desk: Which is searched more?" description: "Is DAX or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dax-vs-the-trade-desk" publisher: "Brandwave" --- # DAX vs The Trade Desk: Which is searched more? Is DAX or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DAX and The Trade Desk - **Competitive set**: Audio advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **DAX Share of Search**: 0.22% - **The Trade Desk Share of Search**: 34.4% ## Is DAX or The Trade Desk more popular in search? - In September 2026, The Trade Desk had more branded searches than DAX among audio advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while DAX had 320. The Trade Desk made up 34.4% of all audio advertising platform searches we track, and DAX accounted for 0.22%. - The Trade Desk was ahead of DAX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DAX’s share of searches among audio advertising platforms worldwide moved from 0.24% to 0.22%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, The Trade Desk’s share of searches among audio advertising platforms worldwide moved from 38.2% to 34.4%, and its estimated monthly branded searches moved from 61.1K to 50.5K. ## Top audio advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DAX did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AudioGo | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Spotify Ad Studio | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Amazon Ads | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Trade Desk | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Megaphone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DAX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton Podcast Metrics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audio advertising platforms - Asked ChatGPT "Which audio advertising platform should I use?": 1. AudioGo, 2. Amazon Ads, 3. Spotify Ad Studio - Asked ChatGPT "What are the best audio advertising platforms?": 1. Amazon Ads, 2. The Trade Desk - Asked ChatGPT "What's the best audio advertising platform for ad buyers?": 1. The Trade Desk, 2. Spotify Ad Studio, 3. Amazon Ads - Searched Google, AI Overview "audio advertising platforms": 1. AudioGo, 2. Spotify Ad Studio - Searched Google, AI Overview "audio ads platform": 1. Spotify Ad Studio, 2. AudioGo, 3. Amazon Ads Not named in any answer: Megaphone, DAX and Triton Podcast Metrics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for audio advertising platforms worldwide in September 2026? - In September 2026, The Trade Desk lost share of searches among audio advertising platforms worldwide, from 43.7% to 34.4%. - Estimated monthly branded searches for DAX worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | DAX estimated searches | DAX Share of Search | DAX rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.24% | 6 | 61.1K | 38.2% | 2 | | Nov 2025 | 390 | 0.26% | 6 | 50K | 33.5% | 2 | | Dec 2025 | 390 | 0.28% | 6 | 41.2K | 29.4% | 2 | | Jan 2026 | 320 | 0.22% | 6 | 61.2K | 42.6% | 2 | | Feb 2026 | 390 | 0.27% | 6 | 61.5K | 42.6% | 2 | | Mar 2026 | 390 | 0.22% | 6 | 75.6K | 42.4% | 2 | | Apr 2026 | 320 | 0.24% | 6 | 51.4K | 38.6% | 2 | | May 2026 | 320 | 0.24% | 6 | 52.4K | 39.3% | 2 | | Jun 2026 | 260 | 0.2% | 6 | 52.4K | 39.4% | 2 | | Jul 2026 | 320 | 0.26% | 6 | 43.4K | 35% | 2 | | Aug 2026 | 320 | 0.23% | 6 | 61.8K | 43.7% | 2 | | Sep 2026 | 320 | 0.22% | 6 | 50.5K | 34.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DAX’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DAX**: Measured on the search term “dax audio”. - **The Trade Desk**: Measured on the search terms “the trade desk” and “the trade desk dsp”, summed into one figure. - [DAX profile](/demand/global-en/brands/dax) - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [All audio advertising platforms worldwide](/demand/global-en/categories/audio-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DAX or The Trade Desk more popular in search? In September 2026, The Trade Desk had more branded searches than DAX among audio advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while DAX had 320. The Trade Desk made up 34.4% of all audio advertising platform searches we track, and DAX accounted for 0.22%. ## Cite this page Brandwave. "DAX vs The Trade Desk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dax-vs-the-trade-desk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dax-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.