---
title: "Dawn vs Seventh Generation: Which is searched more?"
description: "Is Dawn or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dawn-vs-seventh-generation"
publisher: "Brandwave"
---

# Dawn vs Seventh Generation: Which is searched more?

Is Dawn or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dawn and Seventh Generation
- **Competitive set**: Dishwashing liquid brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dawn Share of Search**: 35.9%
- **Seventh Generation Share of Search**: 6.4%

## Is Dawn or Seventh Generation more popular in search?

- In September 2026, Dawn had more branded searches than Seventh Generation among dishwashing liquid brands worldwide. Dawn had about 102,000 branded searches, while Seventh Generation had 18,100. Dawn made up 35.9% of all dishwashing liquid brand searches we track, and Seventh Generation accounted for 6.4%.
- Dawn was ahead of Seventh Generation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dawn’s share of searches among dishwashing liquid brands worldwide moved from 35.2% to 35.9%, and its estimated monthly branded searches moved from 100K to 102K.
- Across the 12 months ending September 2026, Seventh Generation’s share of searches among dishwashing liquid brands worldwide moved from 7.8% to 6.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## How did search popularity change for dishwashing liquid brands worldwide in September 2026?

- In September 2026, Seventh Generation gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%.
- In September 2026, Dawn lost share of searches among dishwashing liquid brands worldwide, from 38.4% to 35.9%.

## Month by month

| Month | Dawn estimated searches | Dawn Share of Search | Dawn rank | Seventh Generation estimated searches | Seventh Generation Share of Search | Seventh Generation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100K | 35.2% | 1 | 22.2K | 7.8% | 4 |
| Nov 2025 | 98.3K | 35.2% | 1 | 22.2K | 7.9% | 4 |
| Dec 2025 | 102K | 40.2% | 1 | 18.1K | 7.2% | 4 |
| Jan 2026 | 120K | 38.8% | 1 | 27.1K | 8.7% | 4 |
| Feb 2026 | 104K | 40.7% | 1 | 18.1K | 7.1% | 4 |
| Mar 2026 | 126K | 40.6% | 1 | 22.2K | 7.1% | 4 |
| Apr 2026 | 123K | 40.4% | 1 | 22.2K | 7.3% | 4 |
| May 2026 | 104K | 36.5% | 1 | 22.2K | 7.8% | 4 |
| Jun 2026 | 104K | 38.3% | 1 | 18.1K | 6.6% | 4 |
| Jul 2026 | 103K | 34.2% | 2 | 18.1K | 6% | 4 |
| Aug 2026 | 120K | 38.4% | 1 | 18.1K | 5.8% | 5 |
| Sep 2026 | 102K | 35.9% | 1 | 18.1K | 6.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dawn’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dawn**: Measured on the search terms “dawn detergent”, “dawn dish soap”, “dawn dishwashing liquid” and “dawn soap”, summed into one figure.
- **Seventh Generation**: Measured on the search term “seventh generation”.

- [Dawn profile](/demand/global-en/brands/dawn)
- [Seventh Generation profile](/demand/global-en/brands/seventh-generation)
- [All dishwashing liquid brands worldwide](/demand/global-en/categories/dishwashing-liquid-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dawn or Seventh Generation more popular in search?

In September 2026, Dawn had more branded searches than Seventh Generation among dishwashing liquid brands worldwide. Dawn had about 102,000 branded searches, while Seventh Generation had 18,100. Dawn made up 35.9% of all dishwashing liquid brand searches we track, and Seventh Generation accounted for 6.4%.

## Cite this page

Brandwave. "Dawn vs Seventh Generation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dawn-vs-seventh-generation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dawn-vs-seventh-generation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.