--- title: "DaVinci vs Mrs Butterworth's: Which is searched more?" description: "Is DaVinci or Mrs Butterworth's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Syrups set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/davinci-gourmet-vs-mrs-butterworths" publisher: "Brandwave" --- # DaVinci vs Mrs Butterworth's: Which is searched more? Is DaVinci or Mrs Butterworth's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Syrups set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DaVinci and Mrs Butterworth's - **Competitive set**: Syrups - **Market**: Global - **Month measured**: Sep 2026 - **DaVinci Share of Search**: 4.6% - **Mrs Butterworth's Share of Search**: 8.5% ## Is DaVinci or Mrs Butterworth's more popular in search? - In September 2026, Mrs Butterworth's had more branded searches than DaVinci among syrups worldwide. Mrs Butterworth's had about 22,200 branded searches, while DaVinci had 12,100. Mrs Butterworth's made up 8.5% of all syrup searches we track, and DaVinci accounted for 4.6%. - Mrs Butterworth's was ahead of DaVinci in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DaVinci’s share of searches among syrups worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Mrs Butterworth's’ share of searches among syrups worldwide moved from 10.1% to 8.5%, and its estimated monthly branded searches held steady at 22.2K. ## Top syrups in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mrs Butterworth's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DaVinci was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mrs Butterworth's was listed before DaVinci in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Torani | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mrs Butterworth's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DaVinci | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sweetbird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teisseire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Routin 1883 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about syrups - Asked ChatGPT "Which syrup brand should I buy?": 1. Torani, 2. Monin, 3. Mrs Butterworth's - Asked ChatGPT "What are the best syrup brands?": 1. Mrs Butterworth's, 2. Torani, 3. Monin - Asked ChatGPT "What's the best syrup brand for coffee drinks?": 1. Monin, 2. Torani, 3. DaVinci - Searched Google, AI Overview "syrup brands": 1. Mrs Butterworth's, 2. Torani, 3. Monin, 4. DaVinci - Searched Google, AI Overview "drink syrups": 1. Torani, 2. Monin Not named in any answer: Sweetbird, Teisseire and Routin 1883. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for syrups worldwide in September 2026? - In September 2026, Mrs Butterworth's gained share of searches among syrups worldwide, from 7.7% to 8.5%. - Estimated monthly branded searches for DaVinci worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Month by month | Month | DaVinci estimated searches | DaVinci Share of Search | DaVinci rank | Mrs Butterworth's estimated searches | Mrs Butterworth's Share of Search | Mrs Butterworth's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 4.5% | 4 | 22.2K | 10.1% | 3 | | Nov 2025 | 9.9K | 4.2% | 4 | 18.1K | 7.7% | 3 | | Dec 2025 | 9.9K | 4.2% | 4 | 22.2K | 9.3% | 3 | | Jan 2026 | 9.9K | 4.2% | 4 | 22.2K | 9.3% | 3 | | Feb 2026 | 8.1K | 3.8% | 4 | 18.1K | 8.4% | 3 | | Mar 2026 | 9.9K | 4.2% | 4 | 18.1K | 7.7% | 3 | | Apr 2026 | 12.1K | 4.3% | 4 | 18.1K | 6.4% | 3 | | May 2026 | 12.1K | 3.9% | 4 | 18.1K | 5.8% | 3 | | Jun 2026 | 12.1K | 4.3% | 4 | 18.1K | 6.4% | 3 | | Jul 2026 | 12.1K | 3.9% | 4 | 18.1K | 5.9% | 3 | | Aug 2026 | 12.1K | 4.2% | 4 | 22.2K | 7.7% | 3 | | Sep 2026 | 12.1K | 4.6% | 4 | 22.2K | 8.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DaVinci’s and Mrs Butterworth's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DaVinci**: Measured on the search term “davinci syrup”. - **Mrs Butterworth's**: Measured on the search term “mrs. butterworths”. - [DaVinci profile](/demand/global-en/brands/davinci-gourmet) - [Mrs Butterworth's profile](/demand/global-en/brands/mrs-butterworths) - [All syrups worldwide](/demand/global-en/categories/syrups): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DaVinci or Mrs Butterworth's more popular in search? In September 2026, Mrs Butterworth's had more branded searches than DaVinci among syrups worldwide. Mrs Butterworth's had about 22,200 branded searches, while DaVinci had 12,100. Mrs Butterworth's made up 8.5% of all syrup searches we track, and DaVinci accounted for 4.6%. ## Cite this page Brandwave. "DaVinci vs Mrs Butterworth's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/davinci-gourmet-vs-mrs-butterworths This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/davinci-gourmet-vs-mrs-butterworths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.