---
title: "David Yurman vs Van Cleef & Arpels: Which is searched more?"
description: "Is David Yurman or Van Cleef & Arpels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/david-yurman-vs-van-cleef-and-arpels"
publisher: "Brandwave"
---

# David Yurman vs Van Cleef & Arpels: Which is searched more?

Is David Yurman or Van Cleef & Arpels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: David Yurman and Van Cleef & Arpels
- **Competitive set**: Jewellery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **David Yurman Share of Search**: 4.6%
- **Van Cleef & Arpels Share of Search**: 3.8%

## Is David Yurman or Van Cleef & Arpels more popular in search?

- In September 2026, David Yurman had more branded searches than Van Cleef & Arpels among jewellery brands worldwide. David Yurman had about 550,000 branded searches, while Van Cleef & Arpels had 450,000. David Yurman made up 4.6% of all jewellery brand searches we track, and Van Cleef & Arpels accounted for 3.8%.
- David Yurman was ahead of Van Cleef & Arpels in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, David Yurman’s share of searches among jewellery brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Van Cleef & Arpels’ share of searches among jewellery brands worldwide moved from 2.8% to 3.8%, and its estimated monthly branded searches moved from 368K to 450K.

## How did search popularity change for jewellery brands worldwide in September 2026?

- In September 2026, Van Cleef & Arpels overtook Mejuri to rank 6th among jewellery brands worldwide, with 3.8% of the searches.

## Month by month

| Month | David Yurman estimated searches | David Yurman Share of Search | David Yurman rank | Van Cleef & Arpels estimated searches | Van Cleef & Arpels Share of Search | Van Cleef & Arpels rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 4.3% | 5 | 368K | 2.8% | 8 |
| Nov 2025 | 823K | 4.6% | 5 | 368K | 2% | 9 |
| Dec 2025 | 1.2M | 5.7% | 5 | 450K | 2.1% | 9 |
| Jan 2026 | 673K | 4.7% | 5 | 368K | 2.6% | 8 |
| Feb 2026 | 550K | 4.2% | 5 | 301K | 2.3% | 8 |
| Mar 2026 | 550K | 4.6% | 5 | 368K | 3.1% | 8 |
| Apr 2026 | 673K | 5.5% | 5 | 368K | 3% | 8 |
| May 2026 | 673K | 4.7% | 5 | 368K | 2.5% | 8 |
| Jun 2026 | 550K | 4.5% | 5 | 368K | 3% | 7 |
| Jul 2026 | 550K | 4.5% | 5 | 368K | 3% | 7 |
| Aug 2026 | 550K | 4.5% | 5 | 368K | 3% | 7 |
| Sep 2026 | 550K | 4.6% | 5 | 450K | 3.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using David Yurman’s and Van Cleef & Arpels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **David Yurman**: Measured on the search term “david yurman”.
- **Van Cleef & Arpels**: Measured on the search term “van cleef and arpels”.

- [David Yurman profile](/demand/global-en/brands/david-yurman)
- [Van Cleef & Arpels profile](/demand/global-en/brands/van-cleef-and-arpels)
- [All jewellery brands worldwide](/demand/global-en/categories/jewellery-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is David Yurman or Van Cleef & Arpels more popular in search?

In September 2026, David Yurman had more branded searches than Van Cleef & Arpels among jewellery brands worldwide. David Yurman had about 550,000 branded searches, while Van Cleef & Arpels had 450,000. David Yurman made up 4.6% of all jewellery brand searches we track, and Van Cleef & Arpels accounted for 3.8%.

## Cite this page

Brandwave. "David Yurman vs Van Cleef & Arpels: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/david-yurman-vs-van-cleef-and-arpels

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/david-yurman-vs-van-cleef-and-arpels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.