--- title: "Davek vs Fulton: Which is searched more?" description: "Is Davek or Fulton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Umbrella brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/davek-vs-fulton-umbrellas" publisher: "Brandwave" --- # Davek vs Fulton: Which is searched more? Is Davek or Fulton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Umbrella brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Davek and Fulton - **Competitive set**: Umbrella brands - **Market**: Global - **Month measured**: Sep 2026 - **Davek Share of Search**: 2.1% - **Fulton Share of Search**: 64.3% ## Is Davek or Fulton more popular in search? - In September 2026, Fulton had more branded searches than Davek among umbrella brands worldwide. Fulton had about 135,000 branded searches, while Davek had 4,400. Fulton made up 64.3% of all umbrella brand searches we track, and Davek accounted for 2.1%. - Fulton was ahead of Davek in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Davek’s share of searches among umbrella brands worldwide moved from 4.3% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 4.4K. - Across the 12 months ending September 2026, Fulton’s share of searches among umbrella brands worldwide moved from 58.9% to 64.3%, and its estimated monthly branded searches moved from 110K to 135K. ## Top umbrella brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Davek appeared in all five answers. Fulton did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weatherman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Blunt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Davek | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Fulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Karen Walker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Senz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about umbrella brands - Asked ChatGPT "Which umbrella brand should I buy?": 1. Weatherman, 2. Blunt, 3. Davek - Asked ChatGPT "What are the best umbrella brands?": 1. Weatherman, 2. Blunt, 3. Davek - Asked ChatGPT "What's the best umbrella brand for windy weather?": 1. Weatherman, 2. Davek, 3. Blunt - Searched Google, AI Overview "best umbrella": 1. Davek, 2. Weatherman - Searched Google, AI Overview "windproof umbrella": 1. Weatherman, 2. Davek Not named in any answer: Fulton, Karen Walker and Senz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for umbrella brands worldwide in September 2026? - In September 2026, Fulton gained share of searches among umbrella brands worldwide, from 62.4% to 64.3%. - Estimated monthly branded searches for Davek worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026. ## Month by month | Month | Davek estimated searches | Davek Share of Search | Davek rank | Fulton estimated searches | Fulton Share of Search | Fulton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 4.3% | 5 | 110K | 58.9% | 1 | | Nov 2025 | 5.4K | 2.5% | 6 | 110K | 50.8% | 1 | | Dec 2025 | 6.6K | 3.2% | 5 | 110K | 53.8% | 1 | | Jan 2026 | 14.8K | 7.9% | 4 | 110K | 59% | 1 | | Feb 2026 | 8.1K | 4.6% | 4 | 110K | 62% | 1 | | Mar 2026 | 9.9K | 5% | 4 | 110K | 55.4% | 1 | | Apr 2026 | 9.9K | 5.1% | 4 | 110K | 57% | 1 | | May 2026 | 6.6K | 3.4% | 5 | 110K | 56% | 1 | | Jun 2026 | 5.4K | 2.4% | 5 | 135K | 60.9% | 1 | | Jul 2026 | 6.6K | 3% | 6 | 135K | 60.8% | 1 | | Aug 2026 | 5.4K | 2.5% | 5 | 135K | 62.4% | 1 | | Sep 2026 | 4.4K | 2.1% | 5 | 135K | 64.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Davek’s and Fulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Davek**: Measured on the search term “davek”. - **Fulton**: Measured on the search term “fulton”. - [Davek profile](/demand/global-en/brands/davek) - [Fulton profile](/demand/global-en/brands/fulton-umbrellas) - [All umbrella brands worldwide](/demand/global-en/categories/umbrella-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Davek or Fulton more popular in search? In September 2026, Fulton had more branded searches than Davek among umbrella brands worldwide. Fulton had about 135,000 branded searches, while Davek had 4,400. Fulton made up 64.3% of all umbrella brand searches we track, and Davek accounted for 2.1%. ## Cite this page Brandwave. "Davek vs Fulton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/davek-vs-fulton-umbrellas This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/davek-vs-fulton-umbrellas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.