---
title: "Datto vs Rubrik: Which is more popular by branded search?"
description: "Which is more popular in search, Datto or Rubrik? Compare estimated monthly branded-search demand and Share of Search inside the Disaster recovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/datto-vs-rubrik"
publisher: "Brandwave"
---

# Datto vs Rubrik: Which is more popular by branded search?

Which is more popular in search, Datto or Rubrik? Compare estimated monthly branded-search demand and Share of Search inside the Disaster recovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Datto and Rubrik
- **Competitive set**: Disaster recovery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Datto Share of Search**: 9.5%
- **Rubrik Share of Search**: 38.7%

## Which is more popular in search, Datto or Rubrik?

- In August 2026, Rubrik had more branded searches than Datto among disaster recovery platforms worldwide. Rubrik was estimated to have 90.5K branded searches compared to Datto’s 22.2K, and held a 38.7% Share of Search versus Datto’s 9.5%.
- Rubrik was ahead of Datto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among disaster recovery platforms worldwide moved from 9.8% to 9.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Rubrik’s estimated Share of Search among disaster recovery platforms worldwide moved from 32.8% to 38.7%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for disaster recovery platforms worldwide in August 2026?

- In August 2026, Rubrik gained estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 38.7%.
- In August 2026, Datto lost estimated Share of Search among disaster recovery platforms worldwide, from 10.6% to 9.5%.

## Month by month

| Month | Datto estimated searches | Datto Share of Search | Datto rank | Rubrik estimated searches | Rubrik Share of Search | Rubrik rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 9.8% | 4 | 90.5K | 32.8% | 2 |
| Nov 2025 | 22.2K | 8.8% | 4 | 90.5K | 35.9% | 1 |
| Dec 2025 | 22.2K | 9.8% | 4 | 74K | 32.7% | 2 |
| Jan 2026 | 22.2K | 9.1% | 4 | 90.5K | 37% | 1 |
| Feb 2026 | 22.2K | 9.1% | 4 | 90.5K | 37% | 1 |
| Mar 2026 | 27.1K | 9.8% | 4 | 90.5K | 32.8% | 2 |
| Apr 2026 | 22.2K | 8.9% | 4 | 90.5K | 36.2% | 1 |
| May 2026 | 22.2K | 9.1% | 4 | 90.5K | 37.3% | 1 |
| Jun 2026 | 22.2K | 9.1% | 4 | 90.5K | 37% | 1 |
| Jul 2026 | 22.2K | 10.6% | 4 | 74K | 35.3% | 1 |
| Aug 2026 | 22.2K | 9.5% | 4 | 90.5K | 38.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Datto’s and Rubrik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Datto**: Measured on the search term “datto”.
- **Rubrik**: Measured on the search term “rubrik”.

- [Datto profile](/demand/global-en/brands/datto)
- [Rubrik profile](/demand/global-en/brands/rubrik)
- [All disaster recovery platforms worldwide](/demand/global-en/categories/disaster-recovery-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Datto or Rubrik?

In August 2026, Rubrik had more branded searches than Datto among disaster recovery platforms worldwide. Rubrik was estimated to have 90.5K branded searches compared to Datto’s 22.2K, and held a 38.7% Share of Search versus Datto’s 9.5%.

## Cite this page

Brandwave. "Datto vs Rubrik: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/datto-vs-rubrik

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/datto-vs-rubrik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.