--- title: "Datawrapper vs Looker Studio: Which is searched more?" description: "Is Datawrapper or Looker Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/datawrapper-vs-looker-studio" publisher: "Brandwave" --- # Datawrapper vs Looker Studio: Which is searched more? Is Datawrapper or Looker Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Datawrapper and Looker Studio - **Competitive set**: Data visualisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Datawrapper Share of Search**: 1.1% - **Looker Studio Share of Search**: 10.8% ## Is Datawrapper or Looker Studio more popular in search? - In September 2026, Looker Studio had more branded searches than Datawrapper among data visualisation platforms worldwide. Looker Studio had about 477,000 branded searches, while Datawrapper had 49,500. Looker Studio made up 10.8% of all data visualisation platform searches we track, and Datawrapper accounted for 1.1%. - Looker Studio was ahead of Datawrapper in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Datawrapper’s share of searches among data visualisation platforms worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Looker Studio’s share of searches among data visualisation platforms worldwide moved from 12.9% to 10.8%, and its estimated monthly branded searches moved from 714K to 477K. ## Top data visualisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Looker Studio appeared in all five answers. Datawrapper was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Looker Studio was listed before Datawrapper in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Power BI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tableau | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Qlik | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Plotly | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Domo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Flourish | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Datawrapper | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Grafana | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Metabase | 10th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about data visualisation platforms - Asked ChatGPT "Which data visualisation platform should I use?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Plotly - Asked ChatGPT "What are the best data visualisation platforms?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Plotly, 6. Metabase, 7. Flourish, 8. Grafana - Asked ChatGPT "What's the best data visualisation platform for dashboards?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Grafana, 5. Metabase - Searched Google, AI Overview "data visualisation platforms": 1. Tableau, 2. Microsoft Power BI, 3. Domo, 4. Qlik, 5. Looker Studio, 6. Flourish, 7. Datawrapper, 8. Plotly, 9. Grafana - Searched Google, AI Overview "data visualization software": 1. Tableau, 2. Microsoft Power BI, 3. Qlik, 4. Looker Studio, 5. Datawrapper, 6. Plotly Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data visualisation platforms worldwide in September 2026? - Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026. - Estimated monthly branded searches for Datawrapper worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. ## Month by month | Month | Datawrapper estimated searches | Datawrapper Share of Search | Datawrapper rank | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 1.3% | 7 | 714K | 12.9% | 3 | | Nov 2025 | 74K | 1.4% | 7 | 591K | 11.5% | 3 | | Dec 2025 | 60.5K | 1.4% | 7 | 583K | 13% | 2 | | Jan 2026 | 60.5K | 1.2% | 7 | 600K | 11.5% | 3 | | Feb 2026 | 60.5K | 1.2% | 7 | 600K | 11.8% | 3 | | Mar 2026 | 74K | 1.4% | 7 | 600K | 11.4% | 3 | | Apr 2026 | 74K | 1.4% | 7 | 591K | 11.3% | 3 | | May 2026 | 60.5K | 1.2% | 7 | 583K | 11.4% | 2 | | Jun 2026 | 49.5K | 1.1% | 7 | 583K | 12.5% | 2 | | Jul 2026 | 40.5K | 0.88% | 7 | 577K | 12.5% | 2 | | Aug 2026 | 40.5K | 0.88% | 7 | 477K | 10.4% | 3 | | Sep 2026 | 49.5K | 1.1% | 7 | 477K | 10.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Datawrapper’s and Looker Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Datawrapper**: Measured on the search term “datawrapper”. - **Looker Studio**: Measured on the search terms “looker studio” and “lookerstudio”, summed into one figure. - [Datawrapper profile](/demand/global-en/brands/datawrapper) - [Looker Studio profile](/demand/global-en/brands/looker-studio) - [All data visualisation platforms worldwide](/demand/global-en/categories/data-visualisation-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Datawrapper or Looker Studio more popular in search? In September 2026, Looker Studio had more branded searches than Datawrapper among data visualisation platforms worldwide. Looker Studio had about 477,000 branded searches, while Datawrapper had 49,500. Looker Studio made up 10.8% of all data visualisation platform searches we track, and Datawrapper accounted for 1.1%. ## Cite this page Brandwave. "Datawrapper vs Looker Studio: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/datawrapper-vs-looker-studio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/datawrapper-vs-looker-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.