--- title: "Dataslayer vs Mixpanel: Which is searched more?" description: "Is Dataslayer or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dataslayer-vs-mixpanel" publisher: "Brandwave" --- # Dataslayer vs Mixpanel: Which is searched more? Is Dataslayer or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dataslayer and Mixpanel - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dataslayer Share of Search**: 0.07% - **Mixpanel Share of Search**: 2.3% ## Is Dataslayer or Mixpanel more popular in search? - In September 2026, Mixpanel had more branded searches than Dataslayer among marketing analytics platforms worldwide. Mixpanel had about 61,100 branded searches, while Dataslayer had 1,900. Mixpanel made up 2.3% of all marketing analytics platform searches we track, and Dataslayer accounted for 0.07%. - Mixpanel was ahead of Dataslayer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dataslayer’s share of searches among marketing analytics platforms worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Mixpanel’s share of searches among marketing analytics platforms worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 74.6K to 61.1K. ## Top marketing analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dataslayer did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | HubSpot | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | AgencyAnalytics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Supermetrics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Triple Whale | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Looker Studio | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Funnel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dataslayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TapClicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarisights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing analytics platforms - Asked ChatGPT "Which marketing analytics platform should I use?": 1. Google Analytics, 2. HubSpot, 3. Triple Whale, 4. Mixpanel, 5. Supermetrics - Asked ChatGPT "What are the best marketing analytics platforms?": 1. Google Analytics, 2. HubSpot, 3. Mixpanel, 4. Triple Whale, 5. Funnel, 6. Looker Studio - Asked ChatGPT "What's the best marketing analytics platform for cross-channel reporting?": 1. Supermetrics, 2. Funnel, 3. AgencyAnalytics, 4. Triple Whale, 5. Looker Studio - Searched Google, AI Overview "marketing analytics platform": 1. Google Analytics, 2. HubSpot, 3. Looker Studio - Searched Google, AI Overview "marketing reporting software": 1. AgencyAnalytics, 2. Looker Studio, 3. Supermetrics Not named in any answer: Adverity, Dataslayer, TapClicks and Clarisights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing analytics platforms worldwide in September 2026? - In September 2026, Mixpanel gained share of searches among marketing analytics platforms worldwide, from 1.8% to 2.3%. - Estimated monthly branded searches for Dataslayer worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Dataslayer estimated searches | Dataslayer Share of Search | Dataslayer rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.09% | 10 | 74.6K | 2.8% | 4 | | Nov 2025 | 2.4K | 0.1% | 10 | 136K | 5.8% | 4 | | Dec 2025 | 2.4K | 0.12% | 10 | 91.2K | 4.6% | 4 | | Jan 2026 | 2.9K | 0.11% | 10 | 74.7K | 2.9% | 4 | | Feb 2026 | 2.9K | 0.13% | 10 | 41.2K | 1.8% | 4 | | Mar 2026 | 2.9K | 0.11% | 10 | 50.4K | 1.9% | 4 | | Apr 2026 | 2.4K | 0.09% | 10 | 50.4K | 1.9% | 4 | | May 2026 | 2.4K | 0.1% | 11 | 41.2K | 1.8% | 4 | | Jun 2026 | 2.4K | 0.09% | 10 | 61.4K | 2.3% | 4 | | Jul 2026 | 2.4K | 0.1% | 9 | 50.2K | 2.1% | 4 | | Aug 2026 | 1.9K | 0.08% | 10 | 41.1K | 1.8% | 4 | | Sep 2026 | 1.9K | 0.07% | 10 | 61.1K | 2.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dataslayer’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dataslayer**: Measured on the search term “dataslayer”. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - [Dataslayer profile](/demand/global-en/brands/dataslayer) - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [All marketing analytics platforms worldwide](/demand/global-en/categories/marketing-analytics-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dataslayer or Mixpanel more popular in search? In September 2026, Mixpanel had more branded searches than Dataslayer among marketing analytics platforms worldwide. Mixpanel had about 61,100 branded searches, while Dataslayer had 1,900. Mixpanel made up 2.3% of all marketing analytics platform searches we track, and Dataslayer accounted for 0.07%. ## Cite this page Brandwave. "Dataslayer vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dataslayer-vs-mixpanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dataslayer-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.