--- title: "Dataslayer vs Funnel: Which is searched more?" description: "Is Dataslayer or Funnel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dataslayer-vs-funnel" publisher: "Brandwave" --- # Dataslayer vs Funnel: Which is searched more? Is Dataslayer or Funnel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dataslayer and Funnel - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dataslayer Share of Search**: 0.07% - **Funnel Share of Search**: 0.07% ## Is Dataslayer or Funnel more popular in search? - In September 2026, Dataslayer and Funnel were level in searches among marketing analytics platforms worldwide, with an estimated 1.9K branded searches each, at 0.07% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Dataslayer took it in July 2026, Funnel took it in August 2026. - Across the 12 months ending September 2026, Dataslayer’s share of searches among marketing analytics platforms worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Funnel’s share of searches among marketing analytics platforms worldwide moved from 0.13% to 0.07%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top marketing analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Funnel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dataslayer did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | HubSpot | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | AgencyAnalytics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Supermetrics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Triple Whale | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Looker Studio | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Funnel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dataslayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TapClicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarisights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing analytics platforms - Asked ChatGPT "Which marketing analytics platform should I use?": 1. Google Analytics, 2. HubSpot, 3. Triple Whale, 4. Mixpanel, 5. Supermetrics - Asked ChatGPT "What are the best marketing analytics platforms?": 1. Google Analytics, 2. HubSpot, 3. Mixpanel, 4. Triple Whale, 5. Funnel, 6. Looker Studio - Asked ChatGPT "What's the best marketing analytics platform for cross-channel reporting?": 1. Supermetrics, 2. Funnel, 3. AgencyAnalytics, 4. Triple Whale, 5. Looker Studio - Searched Google, AI Overview "marketing analytics platform": 1. Google Analytics, 2. HubSpot, 3. Looker Studio - Searched Google, AI Overview "marketing reporting software": 1. AgencyAnalytics, 2. Looker Studio, 3. Supermetrics Not named in any answer: Adverity, Dataslayer, TapClicks and Clarisights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing analytics platforms worldwide in September 2026? - Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026. - Estimated monthly branded searches for Dataslayer worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Dataslayer estimated searches | Dataslayer Share of Search | Dataslayer rank | Funnel estimated searches | Funnel Share of Search | Funnel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.09% | 10 | 3.6K | 0.13% | 9 | | Nov 2025 | 2.4K | 0.1% | 10 | 2.9K | 0.12% | 9 | | Dec 2025 | 2.4K | 0.12% | 10 | 2.4K | 0.12% | 9 | | Jan 2026 | 2.9K | 0.11% | 10 | 2.9K | 0.11% | 9 | | Feb 2026 | 2.9K | 0.13% | 10 | 2.9K | 0.13% | 9 | | Mar 2026 | 2.9K | 0.11% | 10 | 2.9K | 0.11% | 9 | | Apr 2026 | 2.4K | 0.09% | 10 | 2.4K | 0.09% | 9 | | May 2026 | 2.4K | 0.1% | 11 | 2.4K | 0.1% | 10 | | Jun 2026 | 2.4K | 0.09% | 10 | 2.4K | 0.09% | 9 | | Jul 2026 | 2.4K | 0.1% | 9 | 1.9K | 0.08% | 10 | | Aug 2026 | 1.9K | 0.08% | 10 | 1.9K | 0.08% | 9 | | Sep 2026 | 1.9K | 0.07% | 10 | 1.9K | 0.07% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Dataslayer’s and Funnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dataslayer**: Measured on the search term “dataslayer”. - **Funnel**: Measured on the search terms “funnel io”, “funnel marketing data” and “funnel.io”, summed into one figure. - [Dataslayer profile](/demand/global-en/brands/dataslayer) - [Funnel profile](/demand/global-en/brands/funnel) - [All marketing analytics platforms worldwide](/demand/global-en/categories/marketing-analytics-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dataslayer or Funnel more popular in search? In September 2026, Dataslayer and Funnel were level in searches among marketing analytics platforms worldwide, with an estimated 1.9K branded searches each, at 0.07% of the total each. ## Cite this page Brandwave. "Dataslayer vs Funnel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dataslayer-vs-funnel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dataslayer-vs-funnel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.