---
title: "Datamars vs Tru-Test: Which is more popular by branded search?"
description: "Which is more popular in search, Datamars or Tru-Test? Compare estimated monthly branded-search demand and Share of Search inside the Livestock management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/datamars-vs-tru-test"
publisher: "Brandwave"
---

# Datamars vs Tru-Test: Which is more popular by branded search?

Which is more popular in search, Datamars or Tru-Test? Compare estimated monthly branded-search demand and Share of Search inside the Livestock management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Datamars and Tru-Test
- **Competitive set**: Livestock management software
- **Market**: Global
- **Month measured**: Aug 2026
- **Datamars Share of Search**: 3.3%
- **Tru-Test Share of Search**: 7.5%

## Which is more popular in search, Datamars or Tru-Test?

- In August 2026, Tru-Test had more branded searches than Datamars among livestock management software worldwide. Tru-Test was estimated to have 880 branded searches compared to Datamars’ 390, and held a 7.5% Share of Search versus Datamars’ 3.3%.
- Tru-Test was ahead of Datamars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datamars’ estimated Share of Search among livestock management software worldwide moved from 1.9% to 3.3%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Tru-Test’s estimated Share of Search among livestock management software worldwide moved from 6% to 7.5%, and its estimated monthly branded searches moved from 1K to 880.

## How did search popularity change for livestock management software worldwide in August 2026?

- In August 2026, Tru-Test gained estimated Share of Search among livestock management software worldwide, from 5.3% to 7.5%.
- In August 2026, Datamars gained estimated Share of Search among livestock management software worldwide, from 2.3% to 3.3%.

## Month by month

| Month | Datamars estimated searches | Datamars Share of Search | Datamars rank | Tru-Test estimated searches | Tru-Test Share of Search | Tru-Test rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 1.9% | 4 | 1K | 6% | 2 |
| Nov 2025 | 260 | 1.9% | 4 | 1K | 7.2% | 2 |
| Dec 2025 | 260 | 1.9% | 4 | 720 | 5.3% | 2 |
| Jan 2026 | 260 | 1.9% | 4 | 880 | 6.4% | 2 |
| Feb 2026 | 260 | 1.6% | 4 | 1K | 6% | 2 |
| Mar 2026 | 390 | 2.3% | 4 | 1K | 6% | 2 |
| Apr 2026 | 260 | 1.6% | 4 | 880 | 5.4% | 2 |
| May 2026 | 390 | 2.8% | 4 | 880 | 6.4% | 2 |
| Jun 2026 | 390 | 2.8% | 4 | 880 | 6.3% | 2 |
| Jul 2026 | 320 | 2.3% | 4 | 720 | 5.3% | 2 |
| Aug 2026 | 390 | 3.3% | 4 | 880 | 7.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Datamars’ and Tru-Test’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Datamars**: Measured on the search term “datamars nz”.
- **Tru-Test**: Measured on the search term “trutest scales”.

- [Datamars profile](/demand/global-en/brands/datamars)
- [Tru-Test profile](/demand/global-en/brands/tru-test)
- [All livestock management software worldwide](/demand/global-en/categories/livestock-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Datamars or Tru-Test?

In August 2026, Tru-Test had more branded searches than Datamars among livestock management software worldwide. Tru-Test was estimated to have 880 branded searches compared to Datamars’ 390, and held a 7.5% Share of Search versus Datamars’ 3.3%.

## Cite this page

Brandwave. "Datamars vs Tru-Test: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/datamars-vs-tru-test

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/datamars-vs-tru-test. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.