---
title: "Datadog vs Microsoft Sentinel: Which is more popular by branded search?"
description: "Which is more popular in search, Datadog or Microsoft Sentinel? Compare estimated monthly branded-search demand and Share of Search inside the SIEM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/datadog-vs-microsoft-sentinel"
publisher: "Brandwave"
---

# Datadog vs Microsoft Sentinel: Which is more popular by branded search?

Which is more popular in search, Datadog or Microsoft Sentinel? Compare estimated monthly branded-search demand and Share of Search inside the SIEM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Datadog and Microsoft Sentinel
- **Competitive set**: SIEM platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Datadog Share of Search**: 49.3%
- **Microsoft Sentinel Share of Search**: 4.3%

## Which is more popular in search, Datadog or Microsoft Sentinel?

- In August 2026, Datadog had more branded searches than Microsoft Sentinel among SIEM platforms worldwide. Datadog was estimated to have 254K branded searches compared to Microsoft Sentinel’s 22.2K, and held a 49.3% Share of Search versus Microsoft Sentinel’s 4.3%.
- Datadog was ahead of Microsoft Sentinel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide moved from 38.6% to 49.3%, and its estimated monthly branded searches moved from 257K to 254K.
- Across the 11 months ending August 2026, Microsoft Sentinel’s estimated Share of Search among SIEM platforms worldwide moved from 3.3% to 4.3%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for SIEM platforms worldwide in August 2026?

Neither Datadog nor Microsoft Sentinel moved beyond provider rounding among SIEM platforms in Aug 2026.

## Month by month

| Month | Datadog estimated searches | Datadog Share of Search | Datadog rank | Microsoft Sentinel estimated searches | Microsoft Sentinel Share of Search | Microsoft Sentinel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 257K | 38.6% | 1 | 22.2K | 3.3% | 4 |
| Nov 2025 | 255K | 42.6% | 1 | 22.2K | 3.7% | 4 |
| Dec 2025 | 210K | 38.4% | 1 | 18.1K | 3.3% | 4 |
| Jan 2026 | 255K | 42.7% | 1 | 22.2K | 3.7% | 4 |
| Feb 2026 | 256K | 42.9% | 1 | 22.2K | 3.7% | 4 |
| Mar 2026 | 258K | 42.8% | 1 | 22.2K | 3.7% | 4 |
| Apr 2026 | 257K | 44.2% | 1 | 22.2K | 3.8% | 4 |
| May 2026 | 256K | 47% | 1 | 22.2K | 4.1% | 4 |
| Jun 2026 | 260K | 46.3% | 1 | 22.2K | 3.9% | 4 |
| Jul 2026 | 257K | 48.9% | 1 | 22.2K | 4.2% | 4 |
| Aug 2026 | 254K | 49.3% | 1 | 22.2K | 4.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Datadog’s and Microsoft Sentinel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Datadog**: Measured on the search terms “apm datadog”, “datadog”, “datadog app”, “datadog monitoring”, “datadog observability”, “datadog software”, “datadoghq com”, “monitoring datadog” and “observability datadog”, summed into one figure.
- **Microsoft Sentinel**: Measured on the search term “microsoft sentinel”.

- [Datadog profile](/demand/global-en/brands/datadog)
- [Microsoft Sentinel profile](/demand/global-en/brands/microsoft-sentinel)
- [All SIEM platforms worldwide](/demand/global-en/categories/siem-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Datadog or Microsoft Sentinel?

In August 2026, Datadog had more branded searches than Microsoft Sentinel among SIEM platforms worldwide. Datadog was estimated to have 254K branded searches compared to Microsoft Sentinel’s 22.2K, and held a 49.3% Share of Search versus Microsoft Sentinel’s 4.3%.

## Cite this page

Brandwave. "Datadog vs Microsoft Sentinel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/datadog-vs-microsoft-sentinel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/datadog-vs-microsoft-sentinel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.