---
title: "Datadog vs Dynatrace: Which is more popular by branded search?"
description: "Which is more popular in search, Datadog or Dynatrace? Compare estimated monthly branded-search demand and Share of Search inside the Cloud observability platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/datadog-vs-dynatrace"
publisher: "Brandwave"
---

# Datadog vs Dynatrace: Which is more popular by branded search?

Which is more popular in search, Datadog or Dynatrace? Compare estimated monthly branded-search demand and Share of Search inside the Cloud observability platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Datadog and Dynatrace
- **Competitive set**: Cloud observability platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Datadog Share of Search**: 34.1%
- **Dynatrace Share of Search**: 12.3%

## Which is more popular in search, Datadog or Dynatrace?

- In August 2026, Datadog had more branded searches than Dynatrace among cloud observability platforms worldwide. Datadog was estimated to have 254K branded searches compared to Dynatrace’s 92.1K, and held a 34.1% Share of Search versus Dynatrace’s 12.3%.
- Datadog was ahead of Dynatrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among cloud observability platforms worldwide moved from 32% to 34.1%, and its estimated monthly branded searches moved from 257K to 254K.
- Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among cloud observability platforms worldwide moved from 14% to 12.3%, and its estimated monthly branded searches moved from 112K to 92.1K.

## How did search popularity change for cloud observability platforms worldwide in August 2026?

- Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.

## Month by month

| Month | Datadog estimated searches | Datadog Share of Search | Datadog rank | Dynatrace estimated searches | Dynatrace Share of Search | Dynatrace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 257K | 32% | 2 | 112K | 14% | 3 |
| Nov 2025 | 255K | 32.8% | 2 | 92.5K | 11.9% | 4 |
| Dec 2025 | 210K | 30.1% | 2 | 75.7K | 10.9% | 4 |
| Jan 2026 | 255K | 33.5% | 2 | 92.8K | 12.2% | 3 |
| Feb 2026 | 256K | 34% | 2 | 92.7K | 12.3% | 3 |
| Mar 2026 | 258K | 30.5% | 2 | 112K | 13.3% | 3 |
| Apr 2026 | 257K | 34% | 2 | 92.7K | 12.3% | 3 |
| May 2026 | 256K | 34.1% | 2 | 92.4K | 12.3% | 3 |
| Jun 2026 | 260K | 34% | 2 | 92.3K | 12.1% | 3 |
| Jul 2026 | 257K | 34.3% | 2 | 92.3K | 12.3% | 3 |
| Aug 2026 | 254K | 34.1% | 2 | 92.1K | 12.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Datadog’s and Dynatrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Datadog**: Measured on the search terms “apm datadog”, “datadog”, “datadog app”, “datadog monitoring”, “datadog observability”, “datadog software”, “datadoghq com”, “monitoring datadog” and “observability datadog”, summed into one figure.
- **Dynatrace**: Measured on the search terms “apm dynatrace”, “dynatrace”, “dynatrace app”, “dynatrace com”, “dynatrace monitoring”, “dynatrace observability”, “dynatrace software”, “monitoring dynatrace” and “observability dynatrace”, summed into one figure.

- [Datadog profile](/demand/global-en/brands/datadog)
- [Dynatrace profile](/demand/global-en/brands/dynatrace)
- [All cloud observability platforms worldwide](/demand/global-en/categories/cloud-observability-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Datadog or Dynatrace?

In August 2026, Datadog had more branded searches than Dynatrace among cloud observability platforms worldwide. Datadog was estimated to have 254K branded searches compared to Dynatrace’s 92.1K, and held a 34.1% Share of Search versus Dynatrace’s 12.3%.

## Cite this page

Brandwave. "Datadog vs Dynatrace: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/datadog-vs-dynatrace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/datadog-vs-dynatrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.