--- title: "Databox vs Supermetrics: Which is searched more?" description: "Is Databox or Supermetrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/databox-vs-supermetrics" publisher: "Brandwave" --- # Databox vs Supermetrics: Which is searched more? Is Databox or Supermetrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Databox and Supermetrics - **Competitive set**: Marketing reporting platforms for agencies - **Market**: Global - **Month measured**: Sep 2026 - **Databox Share of Search**: 0.03% - **Supermetrics Share of Search**: 6.8% ## Is Databox or Supermetrics more popular in search? - In September 2026, Supermetrics had more branded searches than Databox among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while Databox had 150. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and Databox accounted for 0.03%. - Supermetrics was ahead of Databox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Databox’s share of searches among marketing reporting platforms for agencies worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 230 to 150. - Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing reporting platforms for agencies worldwide moved from 3.5% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 36K. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Databox was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Supermetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Databox and Supermetrics were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DashThis | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Whatagraph | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Databox | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Swydo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Supermetrics | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use?": 1. AgencyAnalytics, 2. DashThis, 3. Looker Studio, 4. Whatagraph, 5. Supermetrics - Asked ChatGPT "What are the best marketing agency reporting platforms?": 1. AgencyAnalytics, 2. Whatagraph, 3. DashThis, 4. Looker Studio, 5. Databox, 6. Swydo - Asked ChatGPT "What's the best marketing agency reporting platform for client reporting?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Searched Google, AI Overview "marketing reporting platform": 1. Looker Studio, 2. AgencyAnalytics, 3. Whatagraph, 4. DashThis, 5. Supermetrics, 6. Databox - Searched Google, AI Overview "client reporting tool": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Whatagraph, 5. Databox Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026? - Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026. - Estimated monthly branded searches for Databox worldwide fell 34.8% over 12 measured months, from 230 to 150 in September 2026. ## Month by month | Month | Databox estimated searches | Databox Share of Search | Databox rank | Supermetrics estimated searches | Supermetrics Share of Search | Supermetrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 230 | 0.03% | 7 | 27.1K | 3.5% | 2 | | Nov 2025 | 230 | 0.04% | 7 | 27.1K | 4.2% | 2 | | Dec 2025 | 180 | 0.03% | 7 | 22.2K | 3.5% | 2 | | Jan 2026 | 220 | 0.03% | 7 | 27.1K | 4.1% | 2 | | Feb 2026 | 180 | 0.03% | 7 | 27.1K | 4.1% | 2 | | Mar 2026 | 1.1K | 0.17% | 7 | 33.1K | 5% | 2 | | Apr 2026 | 230 | 0.04% | 7 | 27.7K | 4.3% | 2 | | May 2026 | 960 | 0.15% | 7 | 35.5K | 5.5% | 2 | | Jun 2026 | 220 | 0.03% | 7 | 36K | 5.6% | 2 | | Jul 2026 | 150 | 0.02% | 7 | 44.9K | 7% | 2 | | Aug 2026 | 150 | 0.03% | 7 | 36.7K | 6.9% | 2 | | Sep 2026 | 150 | 0.03% | 7 | 36K | 6.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Databox’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Databox**: Measured on the search terms “databox analytics” and “databox dashboard”, summed into one figure. - **Supermetrics**: Measured on the search terms “supermetrics” and “supermetrics marketing analytics”, summed into one figure. - [Databox profile](/demand/global-en/brands/databox) - [Supermetrics profile](/demand/global-en/brands/supermetrics) - [All marketing reporting platforms for agencies worldwide](/demand/global-en/categories/agency-reporting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Databox or Supermetrics more popular in search? In September 2026, Supermetrics had more branded searches than Databox among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while Databox had 150. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and Databox accounted for 0.03%. ## Cite this page Brandwave. "Databox vs Supermetrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/databox-vs-supermetrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/databox-vs-supermetrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.