--- title: "DashThis vs Supermetrics: Which is searched more?" description: "Is DashThis or Supermetrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dashthis-vs-supermetrics" publisher: "Brandwave" --- # DashThis vs Supermetrics: Which is searched more? Is DashThis or Supermetrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DashThis and Supermetrics - **Competitive set**: Marketing reporting platforms for agencies - **Market**: Global - **Month measured**: Sep 2026 - **DashThis Share of Search**: 0.47% - **Supermetrics Share of Search**: 6.8% ## Is DashThis or Supermetrics more popular in search? - In September 2026, Supermetrics had more branded searches than DashThis among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while DashThis had 2,490. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.47%. - Supermetrics was ahead of DashThis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DashThis’ share of searches among marketing reporting platforms for agencies worldwide moved from 0.69% to 0.47%, and its estimated monthly branded searches moved from 5.3K to 2.5K. - Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing reporting platforms for agencies worldwide moved from 3.5% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 36K. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DashThis appeared in all five answers. Supermetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DashThis was listed before Supermetrics in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DashThis | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Whatagraph | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Databox | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Swydo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Supermetrics | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use?": 1. AgencyAnalytics, 2. DashThis, 3. Looker Studio, 4. Whatagraph, 5. Supermetrics - Asked ChatGPT "What are the best marketing agency reporting platforms?": 1. AgencyAnalytics, 2. Whatagraph, 3. DashThis, 4. Looker Studio, 5. Databox, 6. Swydo - Asked ChatGPT "What's the best marketing agency reporting platform for client reporting?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Searched Google, AI Overview "marketing reporting platform": 1. Looker Studio, 2. AgencyAnalytics, 3. Whatagraph, 4. DashThis, 5. Supermetrics, 6. Databox - Searched Google, AI Overview "client reporting tool": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Whatagraph, 5. Databox Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026? - Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026. - Estimated monthly branded searches for DashThis worldwide fell 52.8% over 12 measured months, from 5.3K to 2.5K in September 2026. ## Month by month | Month | DashThis estimated searches | DashThis Share of Search | DashThis rank | Supermetrics estimated searches | Supermetrics Share of Search | Supermetrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 0.69% | 5 | 27.1K | 3.5% | 2 | | Nov 2025 | 4.2K | 0.65% | 5 | 27.1K | 4.2% | 2 | | Dec 2025 | 4.1K | 0.65% | 5 | 22.2K | 3.5% | 2 | | Jan 2026 | 4.3K | 0.66% | 5 | 27.1K | 4.1% | 2 | | Feb 2026 | 4.2K | 0.64% | 5 | 27.1K | 4.1% | 2 | | Mar 2026 | 4.3K | 0.65% | 5 | 33.1K | 5% | 2 | | Apr 2026 | 3.6K | 0.56% | 5 | 27.7K | 4.3% | 2 | | May 2026 | 3K | 0.47% | 5 | 35.5K | 5.5% | 2 | | Jun 2026 | 3K | 0.47% | 5 | 36K | 5.6% | 2 | | Jul 2026 | 2.5K | 0.39% | 5 | 44.9K | 7% | 2 | | Aug 2026 | 2.5K | 0.47% | 5 | 36.7K | 6.9% | 2 | | Sep 2026 | 2.5K | 0.47% | 5 | 36K | 6.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DashThis’ and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DashThis**: Measured on the search terms “dashthis” and “dashthis reporting”, summed into one figure. - **Supermetrics**: Measured on the search terms “supermetrics” and “supermetrics marketing analytics”, summed into one figure. - [DashThis profile](/demand/global-en/brands/dashthis) - [Supermetrics profile](/demand/global-en/brands/supermetrics) - [All marketing reporting platforms for agencies worldwide](/demand/global-en/categories/agency-reporting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DashThis or Supermetrics more popular in search? In September 2026, Supermetrics had more branded searches than DashThis among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while DashThis had 2,490. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.47%. ## Cite this page Brandwave. "DashThis vs Supermetrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dashthis-vs-supermetrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dashthis-vs-supermetrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.