--- title: "Dash Social vs Upfluence: Which is searched more?" description: "Is Dash Social or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dash-social-vs-upfluence" publisher: "Brandwave" --- # Dash Social vs Upfluence: Which is searched more? Is Dash Social or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dash Social and Upfluence - **Competitive set**: Influencer analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dash Social Share of Search**: 4.4% - **Upfluence Share of Search**: 11% ## Is Dash Social or Upfluence more popular in search? - In September 2026, Upfluence had more branded searches than Dash Social among influencer analytics platforms worldwide. Upfluence had about 14,900 branded searches, while Dash Social had 5,990. Upfluence made up 11% of all influencer analytics platform searches we track, and Dash Social accounted for 4.4%. - Upfluence was ahead of Dash Social in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dash Social’s share of searches among influencer analytics platforms worldwide moved from 4.2% to 4.4%, and its estimated monthly branded searches moved from 7.2K to 6K. - Across the 12 months ending September 2026, Upfluence’s share of searches among influencer analytics platforms worldwide moved from 16% to 11%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top influencer analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Upfluence appeared in all five answers. Dash Social did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HypeAuditor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Modash | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Upfluence | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | CreatorIQ | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | GRIN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kolsquare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Socialinsider | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dash Social | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Storyclash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keyhole | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer analytics platforms - Asked ChatGPT "Which influencer analytics platform should I use?": 1. HypeAuditor, 2. Modash, 3. CreatorIQ, 4. Upfluence - Asked ChatGPT "What are the best influencer analytics platforms?": 1. Modash, 2. HypeAuditor, 3. CreatorIQ, 4. Upfluence, 5. GRIN - Asked ChatGPT "What's the best influencer analytics platform for creator performance tracking?": 1. Modash, 2. HypeAuditor, 3. CreatorIQ, 4. GRIN, 5. Upfluence - Searched Google, AI Overview "influencer analytics platform": 1. HypeAuditor, 2. Modash, 3. Upfluence - Searched Google, AI Overview "best influencer analytics": 1. HypeAuditor, 2. Upfluence, 3. Modash Not named in any answer: Kolsquare, Socialinsider, Dash Social, Storyclash and Keyhole. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer analytics platforms worldwide in September 2026? - In September 2026, Dash Social gained share of searches among influencer analytics platforms worldwide, from 3.8% to 4.4%. - In September 2026, Upfluence lost share of searches among influencer analytics platforms worldwide, from 11.6% to 11%. ## Month by month | Month | Dash Social estimated searches | Dash Social Share of Search | Dash Social rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 4.2% | 7 | 27.2K | 16% | 3 | | Nov 2025 | 7.1K | 4.4% | 7 | 27.2K | 16.9% | 3 | | Dec 2025 | 5.8K | 4.2% | 7 | 22.4K | 16.3% | 3 | | Jan 2026 | 7.2K | 4% | 7 | 27.7K | 15.5% | 3 | | Feb 2026 | 5.9K | 3.5% | 7 | 28.1K | 16.8% | 3 | | Mar 2026 | 7.2K | 4% | 7 | 28.1K | 15.8% | 3 | | Apr 2026 | 6K | 3.3% | 7 | 31.5K | 17.5% | 3 | | May 2026 | 6K | 3.7% | 7 | 19.4K | 11.9% | 3 | | Jun 2026 | 6K | 4.3% | 7 | 18.2K | 13.1% | 3 | | Jul 2026 | 6K | 4.1% | 7 | 18.2K | 12.5% | 3 | | Aug 2026 | 5K | 3.8% | 7 | 15.1K | 11.6% | 4 | | Sep 2026 | 6K | 4.4% | 7 | 14.9K | 11% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dash Social’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dash Social**: Measured on the search terms “dash social” and “dashsocial”, summed into one figure. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [Dash Social profile](/demand/global-en/brands/dash-social) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All influencer analytics platforms worldwide](/demand/global-en/categories/influencer-analytics-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dash Social or Upfluence more popular in search? In September 2026, Upfluence had more branded searches than Dash Social among influencer analytics platforms worldwide. Upfluence had about 14,900 branded searches, while Dash Social had 5,990. Upfluence made up 11% of all influencer analytics platform searches we track, and Dash Social accounted for 4.4%. ## Cite this page Brandwave. "Dash Social vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dash-social-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dash-social-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.