--- title: "Dash vs Ninja: Which is searched more?" description: "Is Dash or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pancake maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dash-kitchen-vs-ninja-kitchen" publisher: "Brandwave" --- # Dash vs Ninja: Which is searched more? Is Dash or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pancake maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dash and Ninja - **Competitive set**: Pancake maker brands - **Market**: Global - **Month measured**: Sep 2026 - **Dash Share of Search**: 0.16% - **Ninja Share of Search**: 0.06% ## Is Dash or Ninja more popular in search? - In September 2026, Dash had more branded searches than Ninja among pancake maker brands worldwide. Dash had about 1,310 branded searches, while Ninja had 480. Dash made up 0.16% of all pancake maker brand searches we track, and Ninja accounted for 0.06%. - The lead changed hands 2 times in the 12 months ending September 2026: Ninja took it in May 2026, Dash took it in August 2026. - Across the 12 months ending September 2026, Dash’s share of searches among pancake maker brands worldwide moved from 0.15% to 0.16%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands worldwide moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 1K to 480. ## Top pancake maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ninja was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dash was listed before Ninja in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Presto | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Zojirushi | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Dash | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Cuisinart | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Ninja | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pancake maker brands - Asked ChatGPT "Which pancake maker brand should I buy?": 1. Presto, 2. Zojirushi - Asked ChatGPT "What are the best pancake maker brands?": 1. Presto, 2. Zojirushi, 3. Dash, 4. Cuisinart, 5. Ninja - Asked ChatGPT "What's the best pancake maker brand for easy breakfasts?": 1. Presto, 2. Dash, 3. Cuisinart - Searched Google, AI Overview "pancake maker": 1. Dash - Searched Google, AI Overview "electric pancake maker": 1. Dash Not named in any answer: Tefal, Breville, Russell Hobbs and Lakeland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pancake maker brands worldwide in September 2026? - Ninja’s share of searches among pancake maker brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.06% in September 2026. ## Month by month | Month | Dash estimated searches | Dash Share of Search | Dash rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.15% | 7 | 1K | 0.11% | 8 | | Nov 2025 | 1.8K | 0.13% | 7 | 720 | 0.05% | 8 | | Dec 2025 | 2.6K | 0.22% | 7 | 480 | 0.04% | 9 | | Jan 2026 | 2K | 0.19% | 7 | 590 | 0.06% | 8 | | Feb 2026 | 1.9K | 0.22% | 7 | 480 | 0.06% | 8 | | Mar 2026 | 3.3K | 0.39% | 6 | 320 | 0.04% | 9 | | Apr 2026 | 1.5K | 0.21% | 7 | 210 | 0.03% | 9 | | May 2026 | 3.8K | 0.46% | 7 | 22.2K | 2.7% | 4 | | Jun 2026 | 1.2K | 0.17% | 8 | 14.8K | 2.1% | 4 | | Jul 2026 | 1.4K | 0.22% | 8 | 4.4K | 0.69% | 6 | | Aug 2026 | 1.5K | 0.2% | 7 | 590 | 0.08% | 8 | | Sep 2026 | 1.3K | 0.16% | 7 | 480 | 0.06% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dash’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dash**: Measured on the search terms “dash griddle” and “dash mini maker”, summed into one figure. - **Ninja**: Measured on the search term “ninja pancake maker”. - [Dash profile](/demand/global-en/brands/dash-kitchen) - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [All pancake maker brands worldwide](/demand/global-en/categories/pancake-maker-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dash or Ninja more popular in search? In September 2026, Dash had more branded searches than Ninja among pancake maker brands worldwide. Dash had about 1,310 branded searches, while Ninja had 480. Dash made up 0.16% of all pancake maker brand searches we track, and Ninja accounted for 0.06%. ## Cite this page Brandwave. "Dash vs Ninja: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dash-kitchen-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dash-kitchen-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.