--- title: "Darlac vs Fiskars: Which is searched more?" description: "Is Darlac or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/darlac-vs-fiskars" publisher: "Brandwave" --- # Darlac vs Fiskars: Which is searched more? Is Darlac or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Darlac and Fiskars - **Competitive set**: Pruner brands - **Market**: Global - **Month measured**: Sep 2026 - **Darlac Share of Search**: 4.1% - **Fiskars Share of Search**: 11.5% ## Is Darlac or Fiskars more popular in search? - In September 2026, Fiskars had more branded searches than Darlac among pruner brands worldwide. Fiskars had about 5,400 branded searches, while Darlac had 1,900. Fiskars made up 11.5% of all pruner brand searches we track, and Darlac accounted for 4.1%. - Fiskars was ahead of Darlac in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Darlac’s share of searches among pruner brands worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide moved from 12% to 11.5%, and its estimated monthly branded searches held steady at 5.4K. ## Top pruner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Darlac did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Felco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Okatsune | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ARS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fiskars | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Niwaki | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Corona Tools | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pruner brands - Asked ChatGPT "What are the best secateurs for gardening?": 1. Felco, 2. Fiskars - Asked ChatGPT "Which pruner brand lasts the longest?": 1. Felco, 2. ARS, 3. Corona Tools - Asked ChatGPT "What secateurs do professional gardeners use?": 1. Felco, 2. Okatsune, 3. ARS, 4. Bahco - Searched Google, AI Overview "secateurs": 1. Niwaki, 2. Okatsune - Searched Google, AI Overview "pruners": 1. Felco, 2. Fiskars Not named in any answer: Darlac and Gardena. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for pruner brands worldwide in September 2026? - In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches. - In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%. - In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%. ## Month by month | Month | Darlac estimated searches | Darlac Share of Search | Darlac rank | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.6% | 7 | 5.4K | 12% | 2 | | Nov 2025 | 1.3K | 2.4% | 7 | 4.4K | 8.3% | 2 | | Dec 2025 | 1.6K | 2.9% | 7 | 3.6K | 6.5% | 3 | | Jan 2026 | 1.6K | 3.2% | 7 | 3.6K | 7.2% | 4 | | Feb 2026 | 1.6K | 3.2% | 6 | 3.6K | 7.2% | 3 | | Mar 2026 | 1.9K | 2.9% | 8 | 6.6K | 10% | 2 | | Apr 2026 | 1.9K | 3.6% | 8 | 6.6K | 12.4% | 2 | | May 2026 | 2.4K | 4.6% | 6 | 6.6K | 12.6% | 2 | | Jun 2026 | 2.4K | 4.7% | 5 | 6.6K | 12.9% | 2 | | Jul 2026 | 2.4K | 5.4% | 3 | 6.6K | 14.8% | 2 | | Aug 2026 | 2.4K | 4.8% | 5 | 6.6K | 13.3% | 2 | | Sep 2026 | 1.9K | 4.1% | 7 | 5.4K | 11.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Darlac’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Darlac**: Measured on the search term “darlac”. - **Fiskars**: Measured on the search term “fiskars pruners”. - [Darlac profile](/demand/global-en/brands/darlac) - [Fiskars profile](/demand/global-en/brands/fiskars) - [All pruner brands worldwide](/demand/global-en/categories/pruner-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Darlac or Fiskars more popular in search? In September 2026, Fiskars had more branded searches than Darlac among pruner brands worldwide. Fiskars had about 5,400 branded searches, while Darlac had 1,900. Fiskars made up 11.5% of all pruner brand searches we track, and Darlac accounted for 4.1%. ## Cite this page Brandwave. "Darlac vs Fiskars: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/darlac-vs-fiskars This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/darlac-vs-fiskars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.