--- title: "Darlac vs Felco: Which is searched more?" description: "Is Darlac or Felco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/darlac-vs-felco" publisher: "Brandwave" --- # Darlac vs Felco: Which is searched more? Is Darlac or Felco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pruner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Darlac and Felco - **Competitive set**: Pruner brands - **Market**: Global - **Month measured**: Sep 2026 - **Darlac Share of Search**: 4.1% - **Felco Share of Search**: 58.9% ## Is Darlac or Felco more popular in search? - In September 2026, Felco had more branded searches than Darlac among pruner brands worldwide. Felco had about 27,600 branded searches, while Darlac had 1,900. Felco made up 58.9% of all pruner brand searches we track, and Darlac accounted for 4.1%. - Felco was ahead of Darlac in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Darlac’s share of searches among pruner brands worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide moved from 61.5% to 58.9%, and its estimated monthly branded searches held steady at 27.6K. ## Top pruner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Darlac did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Felco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Okatsune | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ARS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fiskars | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Niwaki | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Corona Tools | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pruner brands - Asked ChatGPT "What are the best secateurs for gardening?": 1. Felco, 2. Fiskars - Asked ChatGPT "Which pruner brand lasts the longest?": 1. Felco, 2. ARS, 3. Corona Tools - Asked ChatGPT "What secateurs do professional gardeners use?": 1. Felco, 2. Okatsune, 3. ARS, 4. Bahco - Searched Google, AI Overview "secateurs": 1. Niwaki, 2. Okatsune - Searched Google, AI Overview "pruners": 1. Felco, 2. Fiskars Not named in any answer: Darlac and Gardena. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for pruner brands worldwide in September 2026? - In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches. - In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%. - In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%. ## Month by month | Month | Darlac estimated searches | Darlac Share of Search | Darlac rank | Felco estimated searches | Felco Share of Search | Felco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.6% | 7 | 27.6K | 61.5% | 1 | | Nov 2025 | 1.3K | 2.4% | 7 | 33.7K | 63.4% | 1 | | Dec 2025 | 1.6K | 2.9% | 7 | 35.2K | 63.2% | 1 | | Jan 2026 | 1.6K | 3.2% | 7 | 31.5K | 63.4% | 1 | | Feb 2026 | 1.6K | 3.2% | 6 | 32.5K | 64.9% | 1 | | Mar 2026 | 1.9K | 2.9% | 8 | 41.2K | 62.3% | 1 | | Apr 2026 | 1.9K | 3.6% | 8 | 30.3K | 57.1% | 1 | | May 2026 | 2.4K | 4.6% | 6 | 30.3K | 58% | 1 | | Jun 2026 | 2.4K | 4.7% | 5 | 30.3K | 59.3% | 1 | | Jul 2026 | 2.4K | 5.4% | 3 | 24.7K | 55.4% | 1 | | Aug 2026 | 2.4K | 4.8% | 5 | 28.8K | 58.1% | 1 | | Sep 2026 | 1.9K | 4.1% | 7 | 27.6K | 58.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Darlac’s and Felco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Darlac**: Measured on the search term “darlac”. - **Felco**: Measured on the search terms “felco” and “felco pruners”, summed into one figure. - [Darlac profile](/demand/global-en/brands/darlac) - [Felco profile](/demand/global-en/brands/felco) - [All pruner brands worldwide](/demand/global-en/categories/pruner-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Darlac or Felco more popular in search? In September 2026, Felco had more branded searches than Darlac among pruner brands worldwide. Felco had about 27,600 branded searches, while Darlac had 1,900. Felco made up 58.9% of all pruner brand searches we track, and Darlac accounted for 4.1%. ## Cite this page Brandwave. "Darlac vs Felco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/darlac-vs-felco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/darlac-vs-felco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.