---
title: "Darktrace vs Fortinet: Which is searched more?"
description: "Which is more popular in search, Darktrace or Fortinet? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/darktrace-vs-fortinet"
publisher: "Brandwave"
---

# Darktrace vs Fortinet: Which is searched more?

Which is more popular in search, Darktrace or Fortinet? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Darktrace and Fortinet
- **Competitive set**: Cybersecurity vendors
- **Market**: Global
- **Month measured**: Sep 2026
- **Darktrace Share of Search**: 4%
- **Fortinet Share of Search**: 36.1%

## Which is more popular in search, Darktrace or Fortinet?

- In September 2026, Fortinet had more branded searches than Darktrace among cybersecurity vendors worldwide. Fortinet was estimated to have 301K branded searches compared to Darktrace’s 33.1K, and held a 36.1% Share of Search versus Darktrace’s 4%.
- Fortinet was ahead of Darktrace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Darktrace’s estimated Share of Search among cybersecurity vendors worldwide moved from 5.4% to 4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among cybersecurity vendors worldwide moved from 40.1% to 36.1%, and its estimated monthly branded searches moved from 368K to 301K.

## How did search popularity change for cybersecurity vendors worldwide in September 2026?

- Fortinet’s estimated Share of Search among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 47% to 36.1% in September 2026.
- Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

## Month by month

| Month | Darktrace estimated searches | Darktrace Share of Search | Darktrace rank | Fortinet estimated searches | Fortinet Share of Search | Fortinet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 5.4% | 5 | 368K | 40.1% | 1 |
| Nov 2025 | 40.5K | 4.7% | 5 | 368K | 42.4% | 1 |
| Dec 2025 | 33.1K | 4.1% | 5 | 301K | 36.8% | 1 |
| Jan 2026 | 40.5K | 4.4% | 5 | 368K | 39.8% | 1 |
| Feb 2026 | 40.5K | 4.9% | 5 | 301K | 36.7% | 1 |
| Mar 2026 | 40.5K | 4.9% | 5 | 301K | 36.7% | 1 |
| Apr 2026 | 40.5K | 5% | 5 | 301K | 36.8% | 1 |
| May 2026 | 33.1K | 3.8% | 5 | 368K | 42.3% | 1 |
| Jun 2026 | 33.1K | 3.5% | 5 | 450K | 47% | 1 |
| Jul 2026 | 33.1K | 4.1% | 5 | 301K | 37.2% | 1 |
| Aug 2026 | 33.1K | 4% | 5 | 301K | 36.5% | 1 |
| Sep 2026 | 33.1K | 4% | 5 | 301K | 36.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Darktrace’s and Fortinet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Darktrace**: Measured on the search term “darktrace”.
- **Fortinet**: Measured on the search term “fortinet”.

- [Darktrace profile](/demand/global-en/brands/darktrace)
- [Fortinet profile](/demand/global-en/brands/fortinet)
- [All cybersecurity vendors worldwide](/demand/global-en/categories/cybersecurity-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Darktrace or Fortinet?

In September 2026, Fortinet had more branded searches than Darktrace among cybersecurity vendors worldwide. Fortinet was estimated to have 301K branded searches compared to Darktrace’s 33.1K, and held a 36.1% Share of Search versus Darktrace’s 4%.

## Cite this page

Brandwave. "Darktrace vs Fortinet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/darktrace-vs-fortinet

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/darktrace-vs-fortinet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.