---
title: "Dark Horse vs Matua: Which is searched more?"
description: "Which is more popular in search, Dark Horse or Matua? Compare estimated monthly branded-search demand and Share of Search inside the Sauvignon blanc brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dark-horse-vs-matua"
publisher: "Brandwave"
---

# Dark Horse vs Matua: Which is searched more?

Which is more popular in search, Dark Horse or Matua? Compare estimated monthly branded-search demand and Share of Search inside the Sauvignon blanc brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dark Horse and Matua
- **Competitive set**: Sauvignon blanc brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dark Horse Share of Search**: 78.6%
- **Matua Share of Search**: 1.4%

## Which is more popular in search, Dark Horse or Matua?

- In September 2026, Dark Horse had more branded searches than Matua among sauvignon blanc brands worldwide. Dark Horse was estimated to have 673K branded searches compared to Matua’s 12.1K, and held a 78.6% Share of Search versus Matua’s 1.4%.
- Dark Horse was ahead of Matua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dark Horse’s estimated Share of Search among sauvignon blanc brands worldwide moved from 48.1% to 78.6%, and its estimated monthly branded searches moved from 165K to 673K.
- Across the 12 months ending September 2026, Matua’s estimated Share of Search among sauvignon blanc brands worldwide moved from 3.5% to 1.4%, and its estimated monthly branded searches held steady at 12.1K.

## How did search popularity change for sauvignon blanc brands worldwide in September 2026?

- In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%.
- In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%.

## Month by month

| Month | Dark Horse estimated searches | Dark Horse Share of Search | Dark Horse rank | Matua estimated searches | Matua Share of Search | Matua rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 48.1% | 1 | 12.1K | 3.5% | 6 |
| Nov 2025 | 301K | 57.1% | 1 | 12.1K | 2.3% | 6 |
| Dec 2025 | 246K | 52.5% | 1 | 14.8K | 3.2% | 6 |
| Jan 2026 | 165K | 49.9% | 1 | 12.1K | 3.7% | 6 |
| Feb 2026 | 165K | 50.3% | 1 | 9.9K | 3% | 6 |
| Mar 2026 | 165K | 48.9% | 1 | 14.8K | 4.4% | 6 |
| Apr 2026 | 246K | 59.6% | 1 | 14.8K | 3.6% | 6 |
| May 2026 | 550K | 74.8% | 1 | 14.8K | 2% | 6 |
| Jun 2026 | 368K | 69.8% | 1 | 14.8K | 2.8% | 6 |
| Jul 2026 | 246K | 57.4% | 1 | 12.1K | 2.8% | 6 |
| Aug 2026 | 301K | 61.7% | 1 | 12.1K | 2.5% | 6 |
| Sep 2026 | 673K | 78.6% | 1 | 12.1K | 1.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dark Horse’s and Matua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dark Horse**: Measured on the search term “dark horse”.
- **Matua**: Measured on the search term “matua”.

- [Dark Horse profile](/demand/global-en/brands/dark-horse)
- [Matua profile](/demand/global-en/brands/matua)
- [All sauvignon blanc brands worldwide](/demand/global-en/categories/sauvignon-blanc-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dark Horse or Matua?

In September 2026, Dark Horse had more branded searches than Matua among sauvignon blanc brands worldwide. Dark Horse was estimated to have 673K branded searches compared to Matua’s 12.1K, and held a 78.6% Share of Search versus Matua’s 1.4%.

## Cite this page

Brandwave. "Dark Horse vs Matua: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dark-horse-vs-matua

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dark-horse-vs-matua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.