---
title: "Dark Horse vs Marvel: Which is more popular by branded search?"
description: "Which is more popular in search, Dark Horse or Marvel? Compare estimated monthly branded-search demand and Share of Search inside the Comic book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dark-horse-vs-marvel"
publisher: "Brandwave"
---

# Dark Horse vs Marvel: Which is more popular by branded search?

Which is more popular in search, Dark Horse or Marvel? Compare estimated monthly branded-search demand and Share of Search inside the Comic book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dark Horse and Marvel
- **Competitive set**: Comic book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Dark Horse Share of Search**: 38.9%
- **Marvel Share of Search**: 1.3%

## Which is more popular in search, Dark Horse or Marvel?

- In August 2026, Dark Horse had more branded searches than Marvel among comic book publishers worldwide. Dark Horse was estimated to have 301K branded searches compared to Marvel’s 9.9K, and held a 38.9% Share of Search versus Marvel’s 1.3%.
- Dark Horse was ahead of Marvel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide moved from 28.9% to 38.9%, and its estimated monthly branded searches moved from 165K to 301K.
- Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

## How did search popularity change for comic book publishers worldwide in August 2026?

- In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.
- In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.
- In August 2026, Dark Horse lost estimated Share of Search among comic book publishers worldwide, from 42.4% to 38.9%.

## Month by month

| Month | Dark Horse estimated searches | Dark Horse Share of Search | Dark Horse rank | Marvel estimated searches | Marvel Share of Search | Marvel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 28.9% | 2 | 12.1K | 2.1% | 5 |
| Nov 2025 | 301K | 49.8% | 1 | 9.9K | 1.6% | 6 |
| Dec 2025 | 246K | 42.4% | 1 | 6.6K | 1.1% | 6 |
| Jan 2026 | 165K | 32.5% | 2 | 5.4K | 1.1% | 6 |
| Feb 2026 | 165K | 35.8% | 2 | 4.4K | 0.95% | 6 |
| Mar 2026 | 165K | 31.7% | 2 | 5.4K | 1% | 6 |
| Apr 2026 | 246K | 35.9% | 2 | 5.4K | 0.79% | 6 |
| May 2026 | 550K | 60.1% | 1 | 4.4K | 0.48% | 6 |
| Jun 2026 | 368K | 51.8% | 1 | 9.9K | 1.4% | 6 |
| Jul 2026 | 246K | 42.4% | 1 | 3.6K | 0.62% | 6 |
| Aug 2026 | 301K | 38.9% | 2 | 9.9K | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dark Horse’s and Marvel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dark Horse**: Measured on the search term “dark horse”.
- **Marvel**: Measured on the search term “marvel app”.

- [Dark Horse profile](/demand/global-en/brands/dark-horse)
- [Marvel profile](/demand/global-en/brands/marvel)
- [All comic book publishers worldwide](/demand/global-en/categories/comic-book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dark Horse or Marvel?

In August 2026, Dark Horse had more branded searches than Marvel among comic book publishers worldwide. Dark Horse was estimated to have 301K branded searches compared to Marvel’s 9.9K, and held a 38.9% Share of Search versus Marvel’s 1.3%.

## Cite this page

Brandwave. "Dark Horse vs Marvel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dark-horse-vs-marvel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dark-horse-vs-marvel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.