--- title: "Daring vs MorningStar Farms: Which is searched more?" description: "Is Daring or MorningStar Farms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/daring-vs-morningstar-farms" publisher: "Brandwave" --- # Daring vs MorningStar Farms: Which is searched more? Is Daring or MorningStar Farms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Daring and MorningStar Farms - **Competitive set**: Plant based meat brands - **Market**: Global - **Month measured**: Sep 2026 - **Daring Share of Search**: 0.79% - **MorningStar Farms Share of Search**: 1.2% ## Is Daring or MorningStar Farms more popular in search? - In September 2026, MorningStar Farms had more branded searches than Daring among plant based meat brands worldwide. MorningStar Farms had about 8,100 branded searches, while Daring had 5,400. MorningStar Farms made up 1.2% of all plant based meat brand searches we track, and Daring accounted for 0.79%. - MorningStar Farms was ahead of Daring in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Daring’s share of searches among plant based meat brands worldwide moved from 0.41% to 0.79%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, MorningStar Farms’ share of searches among plant based meat brands worldwide moved from 0.62% to 1.2%, and its estimated monthly branded searches held steady at 8.1K. ## Top plant based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MorningStar Farms appeared in all five answers. Daring was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MorningStar Farms was listed before Daring in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beyond Meat | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gardein | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Impossible Foods | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MorningStar Farms | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Daring | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quorn | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Vivera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Linda McCartney | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant based meat brands - Asked ChatGPT "Which plant based meat brand should I buy?": 1. Beyond Meat, 2. Impossible Foods, 3. Gardein, 4. MorningStar Farms - Asked ChatGPT "What are the best plant based meat brands?": 1. Beyond Meat, 2. Impossible Foods, 3. Gardein, 4. MorningStar Farms, 5. Daring - Asked ChatGPT "What's the best plant based meat brand for meat free meals?": 1. Gardein, 2. Beyond Meat, 3. Impossible Foods, 4. MorningStar Farms - Searched Google, AI Overview "plant based burgers": 1. MorningStar Farms - Searched Google, AI Overview "plant based chicken": 1. Daring, 2. Gardein, 3. MorningStar Farms, 4. Beyond Meat, 5. Quorn, 6. Impossible Foods Not named in any answer: Vivera and Linda McCartney. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for plant based meat brands worldwide in September 2026? - MorningStar Farms’ share of searches among plant based meat brands worldwide has lost ground for 3 months in a row, from 2.9% to 1.2% in September 2026. ## Month by month | Month | Daring estimated searches | Daring Share of Search | Daring rank | MorningStar Farms estimated searches | MorningStar Farms Share of Search | MorningStar Farms rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.41% | 8 | 8.1K | 0.62% | 7 | | Nov 2025 | 5.4K | 0.75% | 8 | 6.6K | 0.92% | 7 | | Dec 2025 | 4.4K | 0.65% | 8 | 6.6K | 0.97% | 7 | | Jan 2026 | 5.4K | 0.81% | 8 | 8.1K | 1.2% | 7 | | Feb 2026 | 5.4K | 0.74% | 8 | 8.1K | 1.1% | 7 | | Mar 2026 | 5.4K | 0.58% | 8 | 9.9K | 1.1% | 5 | | Apr 2026 | 5.4K | 0.72% | 8 | 8.1K | 1.1% | 6 | | May 2026 | 5.4K | 0.65% | 8 | 8.1K | 0.98% | 6 | | Jun 2026 | 4.4K | 0.7% | 8 | 18.1K | 2.9% | 4 | | Jul 2026 | 4.4K | 0.76% | 8 | 9.9K | 1.7% | 5 | | Aug 2026 | 5.4K | 0.75% | 8 | 9.9K | 1.4% | 5 | | Sep 2026 | 5.4K | 0.79% | 8 | 8.1K | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Daring’s and MorningStar Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Daring**: Measured on the search term “daring foods”. - **MorningStar Farms**: Measured on the search term “morningstar farms”. - [Daring profile](/demand/global-en/brands/daring) - [MorningStar Farms profile](/demand/global-en/brands/morningstar-farms) - [All plant based meat brands worldwide](/demand/global-en/categories/plant-based-meat-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Daring or MorningStar Farms more popular in search? In September 2026, MorningStar Farms had more branded searches than Daring among plant based meat brands worldwide. MorningStar Farms had about 8,100 branded searches, while Daring had 5,400. MorningStar Farms made up 1.2% of all plant based meat brand searches we track, and Daring accounted for 0.79%. ## Cite this page Brandwave. "Daring vs MorningStar Farms: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/daring-vs-morningstar-farms This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/daring-vs-morningstar-farms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.