--- title: "DAP vs Gorilla Glue: Which is searched more?" description: "Is DAP or Gorilla Glue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dap-products-vs-gorilla-glue" publisher: "Brandwave" --- # DAP vs Gorilla Glue: Which is searched more? Is DAP or Gorilla Glue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DAP and Gorilla Glue - **Competitive set**: Adhesive and sealant brands - **Market**: Global - **Month measured**: Sep 2026 - **DAP Share of Search**: 0.71% - **Gorilla Glue Share of Search**: 18.1% ## Is DAP or Gorilla Glue more popular in search? - In September 2026, Gorilla Glue had more branded searches than DAP among adhesive and sealant brands worldwide. Gorilla Glue had about 165,000 branded searches, while DAP had 6,480. Gorilla Glue made up 18.1% of all adhesive and sealant brand searches we track, and DAP accounted for 0.71%. - Gorilla Glue was ahead of DAP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DAP’s share of searches among adhesive and sealant brands worldwide moved from 0.63% to 0.71%, and its estimated monthly branded searches moved from 6.4K to 6.5K. - Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands worldwide moved from 20% to 18.1%, and its estimated monthly branded searches moved from 201K to 165K. ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gorilla Glue appeared in all five answers. DAP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gorilla Glue was listed before DAP in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Loctite | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | OSI | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | DAP | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Liquid Nails | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Araldite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy?": 1. Loctite, 2. Gorilla Glue, 3. Sika - Asked ChatGPT "What are the best adhesive and sealant brands?": 1. Loctite, 2. Sika, 3. DAP, 4. Gorilla Glue, 5. OSI, 6. Liquid Nails - Asked ChatGPT "What's the best adhesive and sealant brand for repairs and building?": 1. Loctite, 2. Sika, 3. Gorilla Glue, 4. DAP - Searched Google, AI Overview "adhesive brands": 1. Loctite, 2. Gorilla Glue, 3. Liquid Nails - Searched Google, AI Overview "sealant brands": 1. OSI, 2. Sika, 3. Gorilla Glue, 4. DAP Not named in any answer: Araldite, Holdfast and Parfix. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for adhesive and sealant brands worldwide in September 2026? - Gorilla Glue’s share of searches among adhesive and sealant brands worldwide has gained ground for 3 months in a row, from 15% to 18.1% in September 2026. ## Month by month | Month | DAP estimated searches | DAP Share of Search | DAP rank | Gorilla Glue estimated searches | Gorilla Glue Share of Search | Gorilla Glue rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.4K | 0.63% | 7 | 201K | 20% | 3 | | Nov 2025 | 4.5K | 0.49% | 7 | 165K | 18.3% | 3 | | Dec 2025 | 4.5K | 0.53% | 7 | 165K | 19.3% | 3 | | Jan 2026 | 5.3K | 0.58% | 7 | 165K | 17.9% | 3 | | Feb 2026 | 4.5K | 0.5% | 7 | 165K | 18.3% | 3 | | Mar 2026 | 5.4K | 0.54% | 7 | 165K | 16.5% | 3 | | Apr 2026 | 4.7K | 0.52% | 7 | 165K | 18.2% | 3 | | May 2026 | 4.6K | 0.5% | 7 | 165K | 17.9% | 3 | | Jun 2026 | 5.4K | 0.61% | 7 | 135K | 15% | 3 | | Jul 2026 | 5.6K | 0.6% | 7 | 165K | 17.8% | 3 | | Aug 2026 | 5.8K | 0.63% | 7 | 165K | 17.9% | 3 | | Sep 2026 | 6.5K | 0.71% | 7 | 165K | 18.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DAP’s and Gorilla Glue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DAP**: Measured on the search terms “dap adhesive”, “dap caulk” and “dap sealant”, summed into one figure. - **Gorilla Glue**: Measured on the search term “gorilla glue”. - [DAP profile](/demand/global-en/brands/dap-products) - [Gorilla Glue profile](/demand/global-en/brands/gorilla-glue) - [All adhesive and sealant brands worldwide](/demand/global-en/categories/adhesive-and-sealant-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DAP or Gorilla Glue more popular in search? In September 2026, Gorilla Glue had more branded searches than DAP among adhesive and sealant brands worldwide. Gorilla Glue had about 165,000 branded searches, while DAP had 6,480. Gorilla Glue made up 18.1% of all adhesive and sealant brand searches we track, and DAP accounted for 0.71%. ## Cite this page Brandwave. "DAP vs Gorilla Glue: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dap-products-vs-gorilla-glue This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dap-products-vs-gorilla-glue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.