--- title: "Danner vs Thorogood: Which is searched more?" description: "Is Danner or Thorogood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/danner-vs-thorogood" publisher: "Brandwave" --- # Danner vs Thorogood: Which is searched more? Is Danner or Thorogood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Danner and Thorogood - **Competitive set**: Safety boots - **Market**: Global - **Month measured**: Sep 2026 - **Danner Share of Search**: 4.1% - **Thorogood Share of Search**: 3.3% ## Is Danner or Thorogood more popular in search? - In September 2026, Danner had more branded searches than Thorogood among safety boots worldwide. Danner had about 135,000 branded searches, while Thorogood had 110,000. Danner made up 4.1% of all safety boot searches we track, and Thorogood accounted for 3.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Thorogood took it in May 2026, Danner took it in September 2026. - Across the 12 months ending September 2026, Danner’s share of searches among safety boots worldwide moved from 3.3% to 4.1%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Thorogood’s share of searches among safety boots worldwide moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K. ## Top safety boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Danner and Thorogood were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thorogood was listed before Danner in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Wing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Timberland PRO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | KEEN Utility | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Thorogood | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Wolverine | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Danner | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Caterpillar | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about safety boots - Asked ChatGPT "Which safety boots brand should I buy?": 1. Timberland PRO, 2. Red Wing, 3. KEEN Utility, 4. Wolverine, 5. Danner - Asked ChatGPT "What are the best safety boots brands?": 1. Thorogood, 2. Red Wing, 3. KEEN Utility, 4. Timberland PRO, 5. Danner, 6. Wolverine - Asked ChatGPT "What's the best safety boots brand for all day protection?": 1. Red Wing, 2. Timberland PRO, 3. KEEN Utility, 4. Thorogood - Searched Google, AI Overview "safety boots": 1. Wolverine, 2. Red Wing, 3. Caterpillar Not named in any answer: Dr. Martens, Blundstone and Steel Blue. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for safety boots worldwide in September 2026? - In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%. - Estimated monthly branded searches for Danner worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Danner estimated searches | Danner Share of Search | Danner rank | Thorogood estimated searches | Thorogood Share of Search | Thorogood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 3.3% | 4 | 135K | 2.7% | 5 | | Nov 2025 | 246K | 4.2% | 4 | 165K | 2.8% | 5 | | Dec 2025 | 246K | 4.3% | 4 | 165K | 2.9% | 5 | | Jan 2026 | 165K | 3.2% | 4 | 135K | 2.6% | 5 | | Feb 2026 | 135K | 4.2% | 4 | 135K | 4.2% | 5 | | Mar 2026 | 110K | 2.4% | 4 | 110K | 2.4% | 5 | | Apr 2026 | 110K | 3.8% | 4 | 110K | 3.8% | 5 | | May 2026 | 90.5K | 3.9% | 5 | 110K | 4.8% | 4 | | Jun 2026 | 110K | 5.3% | 4 | 110K | 5.3% | 5 | | Jul 2026 | 90.5K | 4% | 4 | 90.5K | 4% | 5 | | Aug 2026 | 110K | 4.1% | 4 | 110K | 4.1% | 5 | | Sep 2026 | 135K | 4.1% | 4 | 110K | 3.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Danner’s and Thorogood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Danner**: Measured on the search term “danner boots”. - **Thorogood**: Measured on the search term “thorogood boots”. - [Danner profile](/demand/global-en/brands/danner) - [Thorogood profile](/demand/global-en/brands/thorogood) - [All safety boots worldwide](/demand/global-en/categories/safety-boots): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Danner or Thorogood more popular in search? In September 2026, Danner had more branded searches than Thorogood among safety boots worldwide. Danner had about 135,000 branded searches, while Thorogood had 110,000. Danner made up 4.1% of all safety boot searches we track, and Thorogood accounted for 3.3%. ## Cite this page Brandwave. "Danner vs Thorogood: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/danner-vs-thorogood This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/danner-vs-thorogood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.