--- title: "Daniel Smith vs Holbein: Which is searched more?" description: "Is Daniel Smith or Holbein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watercolor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/daniel-smith-vs-holbein" publisher: "Brandwave" --- # Daniel Smith vs Holbein: Which is searched more? Is Daniel Smith or Holbein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watercolor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Daniel Smith and Holbein - **Competitive set**: Watercolor brands - **Market**: Global - **Month measured**: Sep 2026 - **Daniel Smith Share of Search**: 2.7% - **Holbein Share of Search**: 3.1% ## Is Daniel Smith or Holbein more popular in search? - In September 2026, Holbein had more branded searches than Daniel Smith among watercolor brands worldwide. Holbein had about 13,900 branded searches, while Daniel Smith had 12,100. Holbein made up 3.1% of all watercolor brand searches we track, and Daniel Smith accounted for 2.7%. - Holbein was ahead of Daniel Smith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Daniel Smith’s share of searches among watercolor brands worldwide held steady at 2.7%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Holbein’s share of searches among watercolor brands worldwide moved from 2.9% to 3.1%, and its estimated monthly branded searches moved from 12.9K to 13.9K. ## Top watercolor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Daniel Smith appeared in all four answers. Holbein was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Daniel Smith was listed before Holbein in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daniel Smith | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Holbein | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | M. Graham | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arteza | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about watercolor brands - Asked ChatGPT "Which watercolor brand should I buy?": 1. Daniel Smith, 2. Winsor & Newton, 3. M. Graham - Asked ChatGPT "What are the best watercolor brands?": 1. Daniel Smith, 2. Winsor & Newton, 3. Holbein, 4. M. Graham - Asked ChatGPT "What's the best watercolor brand for beginner painting?": 1. Winsor & Newton, 2. Daniel Smith - Searched Google, AI Overview "best watercolours": 1. Daniel Smith, 2. Holbein, 3. Winsor & Newton Not named in any answer: Faber-Castell and Arteza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for watercolor brands worldwide in September 2026? - Holbein’s share of searches among watercolor brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in September 2026. ## Month by month | Month | Daniel Smith estimated searches | Daniel Smith Share of Search | Daniel Smith rank | Holbein estimated searches | Holbein Share of Search | Holbein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 2.7% | 4 | 12.9K | 2.9% | 3 | | Nov 2025 | 14.8K | 3.3% | 4 | 15.9K | 3.5% | 3 | | Dec 2025 | 14.8K | 3.2% | 4 | 16.9K | 3.7% | 3 | | Jan 2026 | 14.8K | 2.8% | 4 | 17.2K | 3.2% | 3 | | Feb 2026 | 12.1K | 2.8% | 4 | 14.1K | 3.2% | 3 | | Mar 2026 | 14.8K | 3.9% | 4 | 15.4K | 4% | 3 | | Apr 2026 | 12.1K | 3.2% | 4 | 15.1K | 4% | 3 | | May 2026 | 12.1K | 3.2% | 4 | 15.1K | 4% | 3 | | Jun 2026 | 12.1K | 3.8% | 4 | 13.6K | 4.2% | 3 | | Jul 2026 | 12.1K | 3.3% | 4 | 15.1K | 4.1% | 3 | | Aug 2026 | 12.1K | 2.3% | 4 | 16.6K | 3.1% | 3 | | Sep 2026 | 12.1K | 2.7% | 4 | 13.9K | 3.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Daniel Smith’s and Holbein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Daniel Smith**: Measured on the search term “daniel smith watercolor”. - **Holbein**: Measured on the search terms “holbein gouache”, “holbein paint” and “holbein watercolor”, summed into one figure. - [Daniel Smith profile](/demand/global-en/brands/daniel-smith) - [Holbein profile](/demand/global-en/brands/holbein) - [All watercolor brands worldwide](/demand/global-en/categories/watercolor-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Daniel Smith or Holbein more popular in search? In September 2026, Holbein had more branded searches than Daniel Smith among watercolor brands worldwide. Holbein had about 13,900 branded searches, while Daniel Smith had 12,100. Holbein made up 3.1% of all watercolor brand searches we track, and Daniel Smith accounted for 2.7%. ## Cite this page Brandwave. "Daniel Smith vs Holbein: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/daniel-smith-vs-holbein This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/daniel-smith-vs-holbein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.