--- title: "Danfoss vs Hitachi: Which is searched more?" description: "Is Danfoss or Hitachi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the VFD drives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/danfoss-vs-hitachi" publisher: "Brandwave" --- # Danfoss vs Hitachi: Which is searched more? Is Danfoss or Hitachi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the VFD drives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Danfoss and Hitachi - **Competitive set**: VFD drives brands - **Market**: Global - **Month measured**: Sep 2026 - **Danfoss Share of Search**: 5.8% - **Hitachi Share of Search**: 0.01% ## Is Danfoss or Hitachi more popular in search? - In September 2026, Danfoss had more branded searches than Hitachi among VFD drives brands worldwide. Danfoss had about 165,000 branded searches, while Hitachi had 320. Danfoss made up 5.8% of all VFD drives brand searches we track, and Hitachi accounted for 0.01%. - Danfoss was ahead of Hitachi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Danfoss’ share of searches among VFD drives brands worldwide moved from 6.9% to 5.8%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Hitachi’s share of searches among VFD drives brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 390 to 320. ## Top VFD drives brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Danfoss appeared in all five answers. Hitachi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ABB | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Danfoss | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Siemens | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Yaskawa | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Schneider Electric | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Rockwell Automation | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Mitsubishi Electric | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Hitachi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about VFD drives brands - Asked ChatGPT "Which VFD drive brand should I buy?": 1. Danfoss, 2. ABB, 3. Yaskawa, 4. Schneider Electric - Asked ChatGPT "What are the best VFD drive brands?": 1. ABB, 2. Yaskawa, 3. Danfoss, 4. Rockwell Automation, 5. Siemens, 6. Schneider Electric, 7. Mitsubishi Electric - Asked ChatGPT "What's the best VFD drive brand for industrial motors?": 1. ABB, 2. Siemens, 3. Danfoss, 4. Rockwell Automation, 5. Yaskawa - Searched Google, AI Overview "vfd drive brands": 1. ABB, 2. Siemens, 3. Schneider Electric, 4. Danfoss, 5. Yaskawa, 6. Rockwell Automation, 7. Mitsubishi Electric - Searched Google, AI Overview "variable frequency drive brands": 1. ABB, 2. Siemens, 3. Schneider Electric, 4. Danfoss, 5. Yaskawa, 6. Rockwell Automation, 7. Mitsubishi Electric Not named in any answer: Hitachi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for VFD drives brands worldwide in September 2026? - Estimated monthly branded searches for Hitachi worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026. - Estimated monthly branded searches for Danfoss worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | Danfoss estimated searches | Danfoss Share of Search | Danfoss rank | Hitachi estimated searches | Hitachi Share of Search | Hitachi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 6.9% | 4 | 390 | 0.01% | 8 | | Nov 2025 | 201K | 6.6% | 4 | 320 | 0.01% | 8 | | Dec 2025 | 165K | 6.3% | 4 | 320 | 0.01% | 8 | | Jan 2026 | 165K | 6% | 4 | 320 | 0.01% | 8 | | Feb 2026 | 165K | 6% | 4 | 320 | 0.01% | 8 | | Mar 2026 | 201K | 6.9% | 4 | 390 | 0.01% | 8 | | Apr 2026 | 165K | 6% | 4 | 320 | 0.01% | 8 | | May 2026 | 165K | 6% | 4 | 320 | 0.01% | 8 | | Jun 2026 | 165K | 5.9% | 4 | 260 | <0.01% | 8 | | Jul 2026 | 165K | 6% | 4 | 260 | <0.01% | 8 | | Aug 2026 | 165K | 6% | 4 | 320 | 0.01% | 8 | | Sep 2026 | 165K | 5.8% | 4 | 320 | 0.01% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Danfoss’ and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Danfoss**: Measured on the search term “danfoss”. - **Hitachi**: Measured on the search term “hitachi vfd drives”. - [Danfoss profile](/demand/global-en/brands/danfoss) - [Hitachi profile](/demand/global-en/brands/hitachi) - [All VFD drives brands worldwide](/demand/global-en/categories/vfd-drives-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Danfoss or Hitachi more popular in search? In September 2026, Danfoss had more branded searches than Hitachi among VFD drives brands worldwide. Danfoss had about 165,000 branded searches, while Hitachi had 320. Danfoss made up 5.8% of all VFD drives brand searches we track, and Hitachi accounted for 0.01%. ## Cite this page Brandwave. "Danfoss vs Hitachi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/danfoss-vs-hitachi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/danfoss-vs-hitachi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.