--- title: "Daltile vs Topps Tiles: Which is searched more?" description: "Is Daltile or Topps Tiles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tiles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/daltile-vs-topps-tiles" publisher: "Brandwave" --- # Daltile vs Topps Tiles: Which is searched more? Is Daltile or Topps Tiles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tiles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Daltile and Topps Tiles - **Competitive set**: Tiles - **Market**: Global - **Month measured**: Sep 2026 - **Daltile Share of Search**: 24.5% - **Topps Tiles Share of Search**: 44.7% ## Is Daltile or Topps Tiles more popular in search? - In September 2026, Topps Tiles had more branded searches than Daltile among tiles worldwide. Topps Tiles had about 165,000 branded searches, while Daltile had 90,500. Topps Tiles made up 44.7% of all tile searches we track, and Daltile accounted for 24.5%. - Topps Tiles was ahead of Daltile in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Daltile’s share of searches among tiles worldwide moved from 26.5% to 24.5%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Topps Tiles’ share of searches among tiles worldwide moved from 39.8% to 44.7%, and its estimated monthly branded searches held steady at 165K. ## Top tiles in ChatGPT and Google AI Overviews In three ChatGPT questions, Daltile appeared in all three answers. Topps Tiles did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Daltile | 1st | 3 of 3 | 3 of 3 | | Marazzi | 2nd | 3 of 3 | 3 of 3 | | MSI Surfaces | 3rd | 3 of 3 | 3 of 3 | | Porcelanosa | 4th | 3 of 3 | 3 of 3 | | Emser Tile | 5th | 2 of 3 | 2 of 3 | | Topps Tiles | Not ranked | 0 of 3 | 0 of 3 | | Johnson Tiles | Not ranked | 0 of 3 | 0 of 3 | | Fired Earth | Not ranked | 0 of 3 | 0 of 3 | | Original Style | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tiles - Asked ChatGPT "Which tile brand should I buy?": 1. Daltile, 2. MSI Surfaces, 3. Marazzi, 4. Porcelanosa - Asked ChatGPT "What are the best tile brands?": 1. Daltile, 2. Marazzi, 3. Porcelanosa, 4. Emser Tile, 5. MSI Surfaces - Asked ChatGPT "What's the best tile brand for a home renovation?": 1. Daltile, 2. MSI Surfaces, 3. Marazzi, 4. Porcelanosa, 5. Emser Tile Not named in any answer: Topps Tiles, Johnson Tiles, Fired Earth and Original Style. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tiles worldwide in September 2026? - Topps Tiles’ share of searches among tiles worldwide has gained ground for 3 months in a row, from 40.1% to 44.7% in September 2026. - Estimated monthly branded searches for Daltile worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Daltile estimated searches | Daltile Share of Search | Daltile rank | Topps Tiles estimated searches | Topps Tiles Share of Search | Topps Tiles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 26.5% | 2 | 165K | 39.8% | 1 | | Nov 2025 | 90.5K | 22.6% | 2 | 165K | 41.2% | 1 | | Dec 2025 | 90.5K | 29.1% | 2 | 110K | 35.4% | 1 | | Jan 2026 | 110K | 27.5% | 2 | 165K | 41.2% | 1 | | Feb 2026 | 110K | 27.7% | 2 | 165K | 41.5% | 1 | | Mar 2026 | 110K | 26.9% | 2 | 165K | 40.3% | 1 | | Apr 2026 | 90.5K | 24.1% | 2 | 165K | 43.9% | 1 | | May 2026 | 90.5K | 24.1% | 2 | 165K | 43.9% | 1 | | Jun 2026 | 90.5K | 26.9% | 2 | 135K | 40.1% | 1 | | Jul 2026 | 90.5K | 27.1% | 2 | 135K | 40.4% | 1 | | Aug 2026 | 90.5K | 24.4% | 2 | 165K | 44.5% | 1 | | Sep 2026 | 90.5K | 24.5% | 2 | 165K | 44.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Daltile’s and Topps Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Daltile**: Measured on the search term “daltile”. - **Topps Tiles**: Measured on the search term “topps tiles”. - [Daltile profile](/demand/global-en/brands/daltile) - [Topps Tiles profile](/demand/global-en/brands/topps-tiles) - [All tiles worldwide](/demand/global-en/categories/tiles): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Daltile or Topps Tiles more popular in search? In September 2026, Topps Tiles had more branded searches than Daltile among tiles worldwide. Topps Tiles had about 165,000 branded searches, while Daltile had 90,500. Topps Tiles made up 44.7% of all tile searches we track, and Daltile accounted for 24.5%. ## Cite this page Brandwave. "Daltile vs Topps Tiles: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/daltile-vs-topps-tiles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/daltile-vs-topps-tiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.