---
title: "DALL-E vs Midjourney: Which is more popular by branded search?"
description: "Which is more popular in search, DALL-E or Midjourney? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dall-e-vs-midjourney"
publisher: "Brandwave"
---

# DALL-E vs Midjourney: Which is more popular by branded search?

Which is more popular in search, DALL-E or Midjourney? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DALL-E and Midjourney
- **Competitive set**: AI image generators
- **Market**: Global
- **Month measured**: Aug 2026
- **DALL-E Share of Search**: 5.4%
- **Midjourney Share of Search**: 40.5%

## Which is more popular in search, DALL-E or Midjourney?

- In August 2026, Midjourney had more branded searches than DALL-E among AI image generators worldwide. Midjourney was estimated to have 1.5M branded searches compared to DALL-E’s 201K, and held a 40.5% Share of Search versus DALL-E’s 5.4%.
- Midjourney was ahead of DALL-E in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide moved from 9.3% to 5.4%, and its estimated monthly branded searches moved from 673K to 201K.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide moved from 38% to 40.5%, and its estimated monthly branded searches moved from 2.7M to 1.5M.

## How did search popularity change for AI image generators worldwide in August 2026?

- In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%.
- Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.

## Month by month

| Month | DALL-E estimated searches | DALL-E Share of Search | DALL-E rank | Midjourney estimated searches | Midjourney Share of Search | Midjourney rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 9.3% | 4 | 2.7M | 38% | 2 |
| Nov 2025 | 673K | 11.1% | 4 | 2.2M | 37.1% | 2 |
| Dec 2025 | 550K | 9.5% | 4 | 2.2M | 38.9% | 2 |
| Jan 2026 | 673K | 10.5% | 3 | 2.2M | 34.9% | 2 |
| Feb 2026 | 550K | 9.7% | 3 | 2.2M | 39.6% | 2 |
| Mar 2026 | 673K | 10.7% | 3 | 2.7M | 43.7% | 1 |
| Apr 2026 | 673K | 11.6% | 3 | 2.2M | 38.8% | 2 |
| May 2026 | 450K | 8.9% | 3 | 1.8M | 36.4% | 2 |
| Jun 2026 | 301K | 6.6% | 4 | 1.8M | 40.1% | 2 |
| Jul 2026 | 246K | 6.6% | 4 | 1.5M | 40% | 2 |
| Aug 2026 | 201K | 5.4% | 4 | 1.5M | 40.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DALL-E’s and Midjourney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DALL-E**: Measured on the search term “dall-e”.
- **Midjourney**: Measured on the search term “midjourney”.

- [DALL-E profile](/demand/global-en/brands/dall-e)
- [Midjourney profile](/demand/global-en/brands/midjourney)
- [All AI image generators worldwide](/demand/global-en/categories/ai-image-generators): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DALL-E or Midjourney?

In August 2026, Midjourney had more branded searches than DALL-E among AI image generators worldwide. Midjourney was estimated to have 1.5M branded searches compared to DALL-E’s 201K, and held a 40.5% Share of Search versus DALL-E’s 5.4%.

## Cite this page

Brandwave. "DALL-E vs Midjourney: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dall-e-vs-midjourney

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dall-e-vs-midjourney. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.