---
title: "Dakine vs Thule: Which is searched more?"
description: "Which is more popular in search, Dakine or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Boot bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dakine-vs-thule"
publisher: "Brandwave"
---

# Dakine vs Thule: Which is searched more?

Which is more popular in search, Dakine or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Boot bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dakine and Thule
- **Competitive set**: Boot bag brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dakine Share of Search**: 8.3%
- **Thule Share of Search**: 50.7%

## Which is more popular in search, Dakine or Thule?

- In September 2026, Thule had more branded searches than Dakine among boot bag brands worldwide. Thule was estimated to have 301K branded searches compared to Dakine’s 49.5K, and held a 50.7% Share of Search versus Dakine’s 8.3%.
- Thule was ahead of Dakine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dakine’s estimated Share of Search among boot bag brands worldwide moved from 7.5% to 8.3%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among boot bag brands worldwide moved from 45.4% to 50.7%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for boot bag brands worldwide in September 2026?

- In September 2026, Thule lost estimated Share of Search among boot bag brands worldwide, from 55.7% to 50.7%.
- In September 2026, Dakine lost estimated Share of Search among boot bag brands worldwide, from 9.2% to 8.3%.

## Month by month

| Month | Dakine estimated searches | Dakine Share of Search | Dakine rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 7.5% | 4 | 301K | 45.4% | 1 |
| Nov 2025 | 60.5K | 6.8% | 4 | 368K | 41.1% | 1 |
| Dec 2025 | 60.5K | 6.7% | 4 | 368K | 41% | 1 |
| Jan 2026 | 74K | 7.4% | 4 | 450K | 44.8% | 1 |
| Feb 2026 | 60.5K | 7.8% | 4 | 301K | 38.6% | 1 |
| Mar 2026 | 60.5K | 8.4% | 4 | 368K | 50.9% | 1 |
| Apr 2026 | 49.5K | 7.6% | 3 | 368K | 56.7% | 1 |
| May 2026 | 49.5K | 6.9% | 3 | 450K | 63% | 1 |
| Jun 2026 | 49.5K | 8.2% | 3 | 368K | 61.2% | 1 |
| Jul 2026 | 49.5K | 6.9% | 3 | 450K | 62.8% | 1 |
| Aug 2026 | 60.5K | 9.2% | 3 | 368K | 55.7% | 1 |
| Sep 2026 | 49.5K | 8.3% | 3 | 301K | 50.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dakine’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dakine**: Measured on the search term “dakine”.
- **Thule**: Measured on the search term “thule”.

- [Dakine profile](/demand/global-en/brands/dakine)
- [Thule profile](/demand/global-en/brands/thule)
- [All boot bag brands worldwide](/demand/global-en/categories/boot-bag-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dakine or Thule?

In September 2026, Thule had more branded searches than Dakine among boot bag brands worldwide. Thule was estimated to have 301K branded searches compared to Dakine’s 49.5K, and held a 50.7% Share of Search versus Dakine’s 8.3%.

## Cite this page

Brandwave. "Dakine vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dakine-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dakine-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.