---
title: "Dakine vs Specialized: Which is searched more?"
description: "Which is more popular in search, Dakine or Specialized? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dakine-vs-specialized"
publisher: "Brandwave"
---

# Dakine vs Specialized: Which is searched more?

Which is more popular in search, Dakine or Specialized? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dakine and Specialized
- **Competitive set**: MTB gloves brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dakine Share of Search**: 7.7%
- **Specialized Share of Search**: 71.5%

## Which is more popular in search, Dakine or Specialized?

- In September 2026, Specialized had more branded searches than Dakine among MTB gloves brands worldwide. Specialized was estimated to have 463K branded searches compared to Dakine’s 49.5K, and held a 71.5% Share of Search versus Dakine’s 7.7%.
- Specialized was ahead of Dakine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dakine’s estimated Share of Search among MTB gloves brands worldwide moved from 8.5% to 7.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among MTB gloves brands worldwide moved from 65.5% to 71.5%, and its estimated monthly branded searches moved from 380K to 463K.

## How did search popularity change for MTB gloves brands worldwide in September 2026?

- In September 2026, Specialized gained estimated Share of Search among MTB gloves brands worldwide, from 64.3% to 71.5%.
- In September 2026, Dakine lost estimated Share of Search among MTB gloves brands worldwide, from 8.2% to 7.7%.

## Month by month

| Month | Dakine estimated searches | Dakine Share of Search | Dakine rank | Specialized estimated searches | Specialized Share of Search | Specialized rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 8.5% | 3 | 380K | 65.5% | 1 |
| Nov 2025 | 60.5K | 10% | 3 | 380K | 62.5% | 1 |
| Dec 2025 | 60.5K | 11% | 3 | 311K | 56.7% | 1 |
| Jan 2026 | 74K | 12.9% | 3 | 320K | 55.6% | 1 |
| Feb 2026 | 60.5K | 11.7% | 3 | 311K | 60% | 1 |
| Mar 2026 | 60.5K | 8.6% | 3 | 476K | 67.9% | 1 |
| Apr 2026 | 49.5K | 6.3% | 3 | 566K | 72.2% | 1 |
| May 2026 | 49.5K | 6.2% | 3 | 583K | 72.6% | 1 |
| Jun 2026 | 49.5K | 7.5% | 3 | 476K | 71.7% | 1 |
| Jul 2026 | 49.5K | 6.5% | 3 | 476K | 62.2% | 1 |
| Aug 2026 | 60.5K | 8.2% | 3 | 476K | 64.3% | 1 |
| Sep 2026 | 49.5K | 7.7% | 3 | 463K | 71.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dakine’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dakine**: Measured on the search term “dakine”.
- **Specialized**: Measured on the search terms “specialized bicycle”, “specialized bike”, “specialized bikes rockhopper” and “specialized cycling”, summed into one figure.

- [Dakine profile](/demand/global-en/brands/dakine)
- [Specialized profile](/demand/global-en/brands/specialized)
- [All MTB gloves brands worldwide](/demand/global-en/categories/mtb-gloves-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dakine or Specialized?

In September 2026, Specialized had more branded searches than Dakine among MTB gloves brands worldwide. Specialized was estimated to have 463K branded searches compared to Dakine’s 49.5K, and held a 71.5% Share of Search versus Dakine’s 7.7%.

## Cite this page

Brandwave. "Dakine vs Specialized: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dakine-vs-specialized

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dakine-vs-specialized. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.