---
title: "Dakine vs Race Face: Which is searched more?"
description: "Is Dakine or Race Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike tailgate pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dakine-vs-race-face"
publisher: "Brandwave"
---

# Dakine vs Race Face: Which is searched more?

Is Dakine or Race Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike tailgate pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dakine and Race Face
- **Competitive set**: Bike tailgate pad brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dakine Share of Search**: 13.3%
- **Race Face Share of Search**: 6%

## Is Dakine or Race Face more popular in search?

- In September 2026, Dakine had more branded searches than Race Face among bike tailgate pad brands worldwide. Dakine had about 49,500 branded searches, while Race Face had 22,200. Dakine made up 13.3% of all bike tailgate pad brand searches we track, and Race Face accounted for 6%.
- Dakine was ahead of Race Face in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dakine’s share of searches among bike tailgate pad brands worldwide held steady at 13.3%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Race Face’s share of searches among bike tailgate pad brands worldwide held steady at 6%, and its estimated monthly branded searches held steady at 22.2K.

## Top bike tailgate pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dakine and Race Face were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Race Face was listed before Dakine in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Race Face | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Dakine | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Yakima | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Thule | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about bike tailgate pad brands

- Asked ChatGPT "Which bike tailgate pad brand should I buy?": 1. Race Face, 2. Dakine
- Asked ChatGPT "What are the best bike tailgate pad brands?": 1. Race Face, 2. Dakine, 3. Yakima
- Asked ChatGPT "What's the best bike tailgate pad brand for truck bike transport?": 1. Race Face, 2. Dakine, 3. Yakima
- Searched Google, AI Overview "truck bike pad": named none of the brands we track
- Searched Google, AI Overview "bike tailgate pad": 1. Thule

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for bike tailgate pad brands worldwide in September 2026?

- In September 2026, Race Face gained share of searches among bike tailgate pad brands worldwide, from 4.9% to 6%.

## Month by month

| Month | Dakine estimated searches | Dakine Share of Search | Dakine rank | Race Face estimated searches | Race Face Share of Search | Race Face rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 13.3% | 2 | 22.2K | 6% | 3 |
| Nov 2025 | 60.5K | 13.4% | 2 | 22.2K | 4.9% | 3 |
| Dec 2025 | 60.5K | 13.5% | 2 | 18.1K | 4.1% | 3 |
| Jan 2026 | 74K | 13.7% | 2 | 18.1K | 3.3% | 3 |
| Feb 2026 | 60.5K | 15.9% | 2 | 18.1K | 4.8% | 3 |
| Mar 2026 | 60.5K | 13.3% | 2 | 27.1K | 5.9% | 3 |
| Apr 2026 | 49.5K | 11.1% | 2 | 27.1K | 6.1% | 3 |
| May 2026 | 49.5K | 9.4% | 2 | 27.1K | 5.1% | 3 |
| Jun 2026 | 49.5K | 11.3% | 2 | 22.2K | 5% | 3 |
| Jul 2026 | 49.5K | 9.5% | 2 | 22.2K | 4.3% | 3 |
| Aug 2026 | 60.5K | 13.4% | 2 | 22.2K | 4.9% | 3 |
| Sep 2026 | 49.5K | 13.3% | 2 | 22.2K | 6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dakine’s and Race Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dakine**: Measured on the search term “dakine”.
- **Race Face**: Measured on the search term “race face”.

- [Dakine profile](/demand/global-en/brands/dakine)
- [Race Face profile](/demand/global-en/brands/race-face)
- [All bike tailgate pad brands worldwide](/demand/global-en/categories/bike-tailgate-pad-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dakine or Race Face more popular in search?

In September 2026, Dakine had more branded searches than Race Face among bike tailgate pad brands worldwide. Dakine had about 49,500 branded searches, while Race Face had 22,200. Dakine made up 13.3% of all bike tailgate pad brand searches we track, and Race Face accounted for 6%.

## Cite this page

Brandwave. "Dakine vs Race Face: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dakine-vs-race-face

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dakine-vs-race-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
