--- title: "Dakine vs Fox Racing: Which is searched more?" description: "Is Dakine or Fox Racing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dakine-vs-fox-racing" publisher: "Brandwave" --- # Dakine vs Fox Racing: Which is searched more? Is Dakine or Fox Racing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dakine and Fox Racing - **Competitive set**: MTB gloves brands - **Market**: Global - **Month measured**: Sep 2026 - **Dakine Share of Search**: 29.3% - **Fox Racing Share of Search**: 14.6% ## Is Dakine or Fox Racing more popular in search? - In September 2026, Dakine had more branded searches than Fox Racing among MTB gloves brands worldwide. Dakine had about 49,500 branded searches, while Fox Racing had 24,700. Dakine made up 29.3% of all MTB gloves brand searches we track, and Fox Racing accounted for 14.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Fox Racing took it in May 2026, Dakine took it in July 2026. - Across the 12 months ending September 2026, Dakine’s share of searches among MTB gloves brands worldwide moved from 27.4% to 29.3%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands worldwide moved from 15.9% to 14.6%, and its estimated monthly branded searches moved from 28.8K to 24.7K. ## Top MTB gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dakine was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing was listed before Dakine in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | 100% | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Giro | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Troy Lee Designs | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Dakine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | POC | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Endura | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Specialized | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB gloves brands - Asked ChatGPT "Which MTB gloves brand should I buy?": 1. Fox Racing, 2. Troy Lee Designs, 3. Giro, 4. 100% - Asked ChatGPT "What are the best MTB gloves brands?": 1. 100%, 2. Fox Racing, 3. Troy Lee Designs, 4. Giro, 5. Dakine, 6. POC, 7. Endura - Asked ChatGPT "What's the best MTB gloves brand for rough trail riding?": 1. Fox Racing, 2. 100%, 3. Troy Lee Designs - Searched Google, AI Overview "best mtb gloves": 1. Giro, 2. 100% - Searched Google, AI Overview "mountain bike gloves": 1. Giro, 2. POC Not named in any answer: Specialized. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for MTB gloves brands worldwide in September 2026? - In September 2026, Dakine lost share of searches among MTB gloves brands worldwide, from 30.6% to 29.3%. - Estimated monthly branded searches for Fox Racing worldwide fell 14.2% over 12 measured months, from 28.8K to 24.7K in September 2026. ## Month by month | Month | Dakine estimated searches | Dakine Share of Search | Dakine rank | Fox Racing estimated searches | Fox Racing Share of Search | Fox Racing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 27.4% | 2 | 28.8K | 15.9% | 4 | | Nov 2025 | 60.5K | 31% | 1 | 32.1K | 16.4% | 4 | | Dec 2025 | 60.5K | 35% | 1 | 28K | 16.2% | 4 | | Jan 2026 | 74K | 39.5% | 1 | 22.5K | 12% | 4 | | Feb 2026 | 60.5K | 34.1% | 1 | 22.5K | 12.7% | 4 | | Mar 2026 | 60.5K | 29% | 2 | 32.5K | 15.6% | 4 | | Apr 2026 | 49.5K | 24.9% | 2 | 47.1K | 23.7% | 3 | | May 2026 | 49.5K | 23.6% | 3 | 57.6K | 27.5% | 2 | | Jun 2026 | 49.5K | 24.7% | 3 | 56.1K | 28% | 2 | | Jul 2026 | 49.5K | 27.8% | 2 | 33.7K | 18.9% | 3 | | Aug 2026 | 60.5K | 30.6% | 2 | 28.8K | 14.6% | 4 | | Sep 2026 | 49.5K | 29.3% | 2 | 24.7K | 14.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dakine’s and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dakine**: Measured on the search term “dakine”. - **Fox Racing**: Measured on the search terms “fox gloves” and “fox mtb gloves”, summed into one figure. - [Dakine profile](/demand/global-en/brands/dakine) - [Fox Racing profile](/demand/global-en/brands/fox-racing) - [All MTB gloves brands worldwide](/demand/global-en/categories/mtb-gloves-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dakine or Fox Racing more popular in search? In September 2026, Dakine had more branded searches than Fox Racing among MTB gloves brands worldwide. Dakine had about 49,500 branded searches, while Fox Racing had 24,700. Dakine made up 29.3% of all MTB gloves brand searches we track, and Fox Racing accounted for 14.6%. ## Cite this page Brandwave. "Dakine vs Fox Racing: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dakine-vs-fox-racing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dakine-vs-fox-racing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.