---
title: "Dakine vs FCS: Which is searched more?"
description: "Which is more popular in search, Dakine or FCS? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dakine-vs-fcs"
publisher: "Brandwave"
---

# Dakine vs FCS: Which is searched more?

Which is more popular in search, Dakine or FCS? Compare estimated monthly branded-search demand and Share of Search inside the Surfboard leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dakine and FCS
- **Competitive set**: Surfboard leash brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dakine Share of Search**: 11.3%
- **FCS Share of Search**: 84.4%

## Which is more popular in search, Dakine or FCS?

- In August 2026, FCS had more branded searches than Dakine among surfboard leash brands worldwide. FCS was estimated to have 450K branded searches compared to Dakine’s 60.5K, and held an 84.4% Share of Search versus Dakine’s 11.3%.
- FCS was ahead of Dakine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dakine’s estimated Share of Search among surfboard leash brands worldwide moved from 6.6% to 11.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surfboard leash brands worldwide moved from 89.9% to 84.4%, and its estimated monthly branded searches moved from 673K to 450K.

## How did search popularity change for surfboard leash brands worldwide in August 2026?

- In August 2026, FCS gained estimated Share of Search among surfboard leash brands worldwide, from 83.6% to 84.4%.
- Estimated monthly branded searches for Dakine worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

## Month by month

| Month | Dakine estimated searches | Dakine Share of Search | Dakine rank | FCS estimated searches | FCS Share of Search | FCS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 6.6% | 2 | 673K | 89.9% | 1 |
| Nov 2025 | 60.5K | 6.7% | 2 | 823K | 90.7% | 1 |
| Dec 2025 | 60.5K | 5.6% | 2 | 1M | 92% | 1 |
| Jan 2026 | 74K | 8% | 2 | 823K | 89.2% | 1 |
| Feb 2026 | 60.5K | 9.6% | 2 | 550K | 87.1% | 1 |
| Mar 2026 | 60.5K | 9.6% | 2 | 550K | 86.9% | 1 |
| Apr 2026 | 49.5K | 6.6% | 2 | 673K | 89.9% | 1 |
| May 2026 | 49.5K | 8% | 2 | 550K | 88.4% | 1 |
| Jun 2026 | 49.5K | 11.3% | 2 | 368K | 83.7% | 1 |
| Jul 2026 | 49.5K | 11.2% | 2 | 368K | 83.6% | 1 |
| Aug 2026 | 60.5K | 11.3% | 2 | 450K | 84.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dakine’s and FCS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dakine**: Measured on the search term “dakine”.
- **FCS**: Measured on the search term “fcs”.

- [Dakine profile](/demand/global-en/brands/dakine)
- [FCS profile](/demand/global-en/brands/fcs)
- [All surfboard leash brands worldwide](/demand/global-en/categories/surfboard-leash-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dakine or FCS?

In August 2026, FCS had more branded searches than Dakine among surfboard leash brands worldwide. FCS was estimated to have 450K branded searches compared to Dakine’s 60.5K, and held an 84.4% Share of Search versus Dakine’s 11.3%.

## Cite this page

Brandwave. "Dakine vs FCS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dakine-vs-fcs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dakine-vs-fcs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.