---
title: "DAIVID vs Kantar Marketplace: Which is more popular by branded search?"
description: "Which is more popular in search, DAIVID or Kantar Marketplace? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/daivid-vs-kantar-marketplace"
publisher: "Brandwave"
---

# DAIVID vs Kantar Marketplace: Which is more popular by branded search?

Which is more popular in search, DAIVID or Kantar Marketplace? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DAIVID and Kantar Marketplace
- **Competitive set**: Creative testing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **DAIVID Share of Search**: 58%
- **Kantar Marketplace Share of Search**: 31.3%

## Which is more popular in search, DAIVID or Kantar Marketplace?

- In August 2026, DAIVID had more branded searches than Kantar Marketplace among creative testing platforms worldwide. DAIVID was estimated to have 1.3K branded searches compared to Kantar Marketplace’s 700, and held a 58% Share of Search versus Kantar Marketplace’s 31.3%.
- DAIVID was ahead of Kantar Marketplace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAIVID’s estimated Share of Search among creative testing platforms worldwide moved from 54.4% to 58%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide moved from 35.4% to 31.3%, and its estimated monthly branded searches moved from 1K to 700.

## How did search popularity change for creative testing platforms worldwide in August 2026?

- Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.
- Estimated monthly branded searches for DAIVID worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | DAIVID estimated searches | DAIVID Share of Search | DAIVID rank | Kantar Marketplace estimated searches | Kantar Marketplace Share of Search | Kantar Marketplace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 54.4% | 1 | 1K | 35.4% | 2 |
| Nov 2025 | 1.3K | 52.6% | 1 | 910 | 36.8% | 2 |
| Dec 2025 | 1.6K | 60.6% | 1 | 800 | 30.3% | 2 |
| Jan 2026 | 1.3K | 50.2% | 1 | 980 | 37.8% | 2 |
| Feb 2026 | 1.6K | 52.8% | 1 | 1.1K | 36.6% | 2 |
| Mar 2026 | 1.6K | 54.2% | 1 | 980 | 33.2% | 2 |
| Apr 2026 | 1.6K | 60.2% | 1 | 680 | 25.6% | 2 |
| May 2026 | 1.6K | 58.8% | 1 | 860 | 31.6% | 2 |
| Jun 2026 | 1.3K | 54.6% | 1 | 830 | 34.9% | 2 |
| Jul 2026 | 1.3K | 58.3% | 1 | 700 | 31.4% | 2 |
| Aug 2026 | 1.3K | 58% | 1 | 700 | 31.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DAIVID’s and Kantar Marketplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DAIVID**: Measured on the search term “daivid”.
- **Kantar Marketplace**: Measured on the search terms “kantar link” and “kantar marketplace”, summed into one figure.

- [DAIVID profile](/demand/global-en/brands/daivid)
- [Kantar Marketplace profile](/demand/global-en/brands/kantar-marketplace)
- [All creative testing platforms worldwide](/demand/global-en/categories/creative-testing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DAIVID or Kantar Marketplace?

In August 2026, DAIVID had more branded searches than Kantar Marketplace among creative testing platforms worldwide. DAIVID was estimated to have 1.3K branded searches compared to Kantar Marketplace’s 700, and held a 58% Share of Search versus Kantar Marketplace’s 31.3%.

## Cite this page

Brandwave. "DAIVID vs Kantar Marketplace: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/daivid-vs-kantar-marketplace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/daivid-vs-kantar-marketplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.