---
title: "Daikin vs Hitachi: Which is searched more?"
description: "Which is more popular in search, Daikin or Hitachi? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/daikin-vs-hitachi"
publisher: "Brandwave"
---

# Daikin vs Hitachi: Which is searched more?

Which is more popular in search, Daikin or Hitachi? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Daikin and Hitachi
- **Competitive set**: Heat pump brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Daikin Share of Search**: 70.8%
- **Hitachi Share of Search**: 0.14%

## Which is more popular in search, Daikin or Hitachi?

- In August 2026, Daikin had more branded searches than Hitachi among heat pump brands worldwide. Daikin was estimated to have 450K branded searches compared to Hitachi’s 880, and held a 70.8% Share of Search versus Hitachi’s 0.14%.
- Daikin was ahead of Hitachi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide moved from 61.9% to 70.8%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Hitachi’s estimated Share of Search among heat pump brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 880.

## How did search popularity change for heat pump brands worldwide in August 2026?

- In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%.
- Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

## Month by month

| Month | Daikin estimated searches | Daikin Share of Search | Daikin rank | Hitachi estimated searches | Hitachi Share of Search | Hitachi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 61.9% | 1 | 1.3K | 0.18% | 4 |
| Nov 2025 | 368K | 59.9% | 1 | 1.3K | 0.21% | 4 |
| Dec 2025 | 450K | 69% | 1 | 1K | 0.15% | 4 |
| Jan 2026 | 450K | 67% | 1 | 1K | 0.15% | 4 |
| Feb 2026 | 368K | 64.6% | 1 | 1K | 0.18% | 4 |
| Mar 2026 | 550K | 70.8% | 1 | 1.3K | 0.17% | 4 |
| Apr 2026 | 550K | 72.3% | 1 | 1K | 0.13% | 4 |
| May 2026 | 550K | 72.3% | 1 | 1K | 0.13% | 4 |
| Jun 2026 | 673K | 73.7% | 1 | 880 | 0.1% | 4 |
| Jul 2026 | 550K | 72.3% | 1 | 880 | 0.12% | 4 |
| Aug 2026 | 450K | 70.8% | 1 | 880 | 0.14% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Daikin’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Daikin**: Measured on the search term “daikin”.
- **Hitachi**: Measured on the search term “hitachi digger”.

- [Daikin profile](/demand/global-en/brands/daikin)
- [Hitachi profile](/demand/global-en/brands/hitachi)
- [All heat pump brands worldwide](/demand/global-en/categories/heat-pump-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Daikin or Hitachi?

In August 2026, Daikin had more branded searches than Hitachi among heat pump brands worldwide. Daikin was estimated to have 450K branded searches compared to Hitachi’s 880, and held a 70.8% Share of Search versus Hitachi’s 0.14%.

## Cite this page

Brandwave. "Daikin vs Hitachi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/daikin-vs-hitachi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/daikin-vs-hitachi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.