--- title: "Dafont vs Freepik: Which is searched more?" description: "Is Dafont or Freepik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dafont-vs-freepik" publisher: "Brandwave" --- # Dafont vs Freepik: Which is searched more? Is Dafont or Freepik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dafont and Freepik - **Competitive set**: Design asset marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Dafont Share of Search**: 31.8% - **Freepik Share of Search**: 47.4% ## Is Dafont or Freepik more popular in search? - In September 2026, Freepik had more branded searches than Dafont among design asset marketplaces worldwide. Freepik had about 5 million branded searches, while Dafont had 3.4 million. Freepik made up 47.4% of all design asset marketplace searches we track, and Dafont accounted for 31.8%. - Freepik was ahead of Dafont in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces worldwide moved from 26.5% to 31.8%, and its estimated monthly branded searches moved from 5M to 3.4M. - Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide moved from 58.7% to 47.4%, and its estimated monthly branded searches moved from 11.1M to 5M. ## Top design asset marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freepik was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dafont did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Envato | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Creative Market | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | UI8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Freepik | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Creative Fabrica | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Dafont | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about design asset marketplaces - Asked ChatGPT "Which design asset marketplace should I use?": 1. Creative Market, 2. Envato, 3. UI8, 4. Creative Fabrica - Asked ChatGPT "What are the best design asset marketplaces?": 1. Creative Market, 2. Envato, 3. UI8 - Asked ChatGPT "What's the best design asset marketplace for assets for a design team?": 1. Envato, 2. Creative Market, 3. UI8 - Searched Google, AI Overview "design asset marketplaces": 1. Envato, 2. Freepik, 3. Creative Market, 4. Creative Fabrica - Searched Google, AI Overview "design assets for teams": named none of the brands we track Not named in any answer: Dafont. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for design asset marketplaces worldwide in September 2026? - Estimated monthly branded searches for Freepik worldwide fell 55% over 12 measured months, from 11.1M to 5M in September 2026. - Estimated monthly branded searches for Dafont worldwide fell 33% over 12 measured months, from 5M to 3.4M in September 2026. ## Month by month | Month | Dafont estimated searches | Dafont Share of Search | Dafont rank | Freepik estimated searches | Freepik Share of Search | Freepik rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 26.5% | 2 | 11.1M | 58.7% | 1 | | Nov 2025 | 4.1M | 25.6% | 2 | 9.1M | 57.1% | 1 | | Dec 2025 | 4.1M | 25.6% | 2 | 9.1M | 57.2% | 1 | | Jan 2026 | 4.1M | 25.6% | 2 | 9.1M | 57.2% | 1 | | Feb 2026 | 4.1M | 25.6% | 2 | 9.1M | 57.2% | 1 | | Mar 2026 | 4.1M | 25.6% | 2 | 9.1M | 57.2% | 1 | | Apr 2026 | 4.1M | 26.2% | 2 | 9.1M | 58.7% | 1 | | May 2026 | 4.1M | 26.3% | 2 | 9.1M | 58.7% | 1 | | Jun 2026 | 3.4M | 28.6% | 2 | 6.1M | 52.2% | 1 | | Jul 2026 | 3.4M | 28.6% | 2 | 6.1M | 52.2% | 1 | | Aug 2026 | 3.4M | 31.8% | 2 | 5M | 47.4% | 1 | | Sep 2026 | 3.4M | 31.8% | 2 | 5M | 47.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dafont’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dafont**: Measured on the search term “dafont”. - **Freepik**: Measured on the search term “freepik”. - [Dafont profile](/demand/global-en/brands/dafont) - [Freepik profile](/demand/global-en/brands/freepik) - [All design asset marketplaces worldwide](/demand/global-en/categories/design-asset-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dafont or Freepik more popular in search? In September 2026, Freepik had more branded searches than Dafont among design asset marketplaces worldwide. Freepik had about 5 million branded searches, while Dafont had 3.4 million. Freepik made up 47.4% of all design asset marketplace searches we track, and Dafont accounted for 31.8%. ## Cite this page Brandwave. "Dafont vs Freepik: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dafont-vs-freepik This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dafont-vs-freepik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.