---
title: "DAF vs RAM: Which is searched more?"
description: "Is DAF or RAM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Truck brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/daf-vs-ram"
publisher: "Brandwave"
---

# DAF vs RAM: Which is searched more?

Is DAF or RAM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Truck brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DAF and RAM
- **Competitive set**: Truck brands
- **Market**: Global
- **Month measured**: Sep 2026
- **DAF Share of Search**: 0.22%
- **RAM Share of Search**: 0.27%

## Is DAF or RAM more popular in search?

- In September 2026, RAM had more branded searches than DAF among truck brands worldwide. RAM had about 49,500 branded searches, while DAF had 40,500. RAM made up 0.27% of all truck brand searches we track, and DAF accounted for 0.22%.
- RAM was ahead of DAF in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAF’s share of searches among truck brands worldwide moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, RAM’s share of searches among truck brands worldwide moved from 0.31% to 0.27%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for truck brands worldwide in September 2026?

- Estimated monthly branded searches for RAM worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Month by month

| Month | DAF estimated searches | DAF Share of Search | DAF rank | RAM estimated searches | RAM Share of Search | RAM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 0.21% | 11 | 60.5K | 0.31% | 10 |
| Nov 2025 | 33.1K | 0.17% | 11 | 60.5K | 0.31% | 10 |
| Dec 2025 | 33.1K | 0.17% | 11 | 60.5K | 0.31% | 10 |
| Jan 2026 | 40.5K | 0.18% | 11 | 60.5K | 0.28% | 10 |
| Feb 2026 | 33.1K | 0.18% | 11 | 49.5K | 0.27% | 10 |
| Mar 2026 | 40.5K | 0.21% | 11 | 49.5K | 0.25% | 10 |
| Apr 2026 | 40.5K | 0.22% | 11 | 49.5K | 0.27% | 10 |
| May 2026 | 33.1K | 0.17% | 11 | 60.5K | 0.32% | 10 |
| Jun 2026 | 40.5K | 0.22% | 11 | 49.5K | 0.27% | 10 |
| Jul 2026 | 40.5K | 0.22% | 11 | 49.5K | 0.27% | 10 |
| Aug 2026 | 40.5K | 0.22% | 11 | 49.5K | 0.27% | 10 |
| Sep 2026 | 40.5K | 0.22% | 11 | 49.5K | 0.27% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using DAF’s and RAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DAF**: Measured on the search term “daf truck”.
- **RAM**: Measured on the search term “ram car”.

- [DAF profile](/demand/global-en/brands/daf)
- [RAM profile](/demand/global-en/brands/ram)
- [All truck brands worldwide](/demand/global-en/categories/truck-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is DAF or RAM more popular in search?

In September 2026, RAM had more branded searches than DAF among truck brands worldwide. RAM had about 49,500 branded searches, while DAF had 40,500. RAM made up 0.27% of all truck brand searches we track, and DAF accounted for 0.22%.

## Cite this page

Brandwave. "DAF vs RAM: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/daf-vs-ram

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/daf-vs-ram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.