--- title: "D2L vs Thinkific: Which is searched more?" description: "Is D2L or Thinkific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/d2l-vs-thinkific" publisher: "Brandwave" --- # D2L vs Thinkific: Which is searched more? Is D2L or Thinkific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: D2L and Thinkific - **Competitive set**: Learning management systems - **Market**: Global - **Month measured**: Sep 2026 - **D2L Share of Search**: 12.5% - **Thinkific Share of Search**: 0.42% ## Is D2L or Thinkific more popular in search? - In September 2026, D2L had more branded searches than Thinkific among learning management systems worldwide. D2L had about 1.8 million branded searches, while Thinkific had 61,500. D2L made up 12.5% of all learning management system searches we track, and Thinkific accounted for 0.42%. - D2L was ahead of Thinkific in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, D2L’s share of searches among learning management systems worldwide moved from 8.6% to 12.5%, and its estimated monthly branded searches moved from 1.2M to 1.8M. - Across the 12 months ending September 2026, Thinkific’s share of searches among learning management systems worldwide moved from 0.53% to 0.42%, and its estimated monthly branded searches moved from 75.3K to 61.5K. ## Top learning management systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thinkific was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. D2L did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moodle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TalentLMS | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Thinkific | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Canvas LMS | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kajabi | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Docebo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | 360Learning | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Schoology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D2L | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackboard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Articulate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about learning management systems - Asked ChatGPT "Which learning management system should I use?": 1. TalentLMS, 2. Moodle, 3. Canvas LMS, 4. Thinkific - Asked ChatGPT "What are the best learning management systems?": 1. TalentLMS, 2. Canvas LMS, 3. Moodle, 4. Docebo, 5. Thinkific, 6. 360Learning - Asked ChatGPT "What's the best learning management system for online courses?": 1. Thinkific, 2. Kajabi, 3. Moodle - Searched Google, AI Overview "learning management systems": 1. Canvas LMS, 2. Moodle, 3. TalentLMS, 4. 360Learning - Searched Google, AI Overview "online learning platform": 1. Thinkific, 2. Kajabi, 3. Moodle, 4. TalentLMS Not named in any answer: Schoology, D2L, Blackboard and Articulate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for learning management systems worldwide in September 2026? - In September 2026, D2L gained share of searches among learning management systems worldwide, from 8.6% to 12.5%. - Estimated monthly branded searches for Thinkific worldwide fell 18.3% over 12 measured months, from 75.3K to 61.5K in September 2026. ## Month by month | Month | D2L estimated searches | D2L Share of Search | D2L rank | Thinkific estimated searches | Thinkific Share of Search | Thinkific rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 8.6% | 3 | 75.3K | 0.53% | 6 | | Nov 2025 | 1.2M | 11% | 3 | 75.2K | 0.68% | 6 | | Dec 2025 | 823K | 9.1% | 3 | 61.7K | 0.68% | 6 | | Jan 2026 | 1.2M | 12.1% | 3 | 75.4K | 0.75% | 6 | | Feb 2026 | 1.2M | 12.2% | 3 | 75.3K | 0.75% | 6 | | Mar 2026 | 1M | 9.2% | 3 | 75.6K | 0.69% | 6 | | Apr 2026 | 1M | 9.7% | 3 | 61.7K | 0.6% | 6 | | May 2026 | 823K | 9.2% | 3 | 61.6K | 0.69% | 6 | | Jun 2026 | 550K | 8.5% | 3 | 61.6K | 0.95% | 6 | | Jul 2026 | 368K | 9.8% | 3 | 61.4K | 1.6% | 6 | | Aug 2026 | 673K | 8.6% | 3 | 50.4K | 0.65% | 6 | | Sep 2026 | 1.8M | 12.5% | 3 | 61.5K | 0.42% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using D2L’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **D2L**: Measured on the search term “d2l”. - **Thinkific**: Measured on the search terms “thinkific”, “thinkific app”, “thinkific course”, “thinkific courses” and “thinkific online courses”, summed into one figure. - [D2L profile](/demand/global-en/brands/d2l) - [Thinkific profile](/demand/global-en/brands/thinkific) - [All learning management systems worldwide](/demand/global-en/categories/learning-management-systems): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is D2L or Thinkific more popular in search? In September 2026, D2L had more branded searches than Thinkific among learning management systems worldwide. D2L had about 1.8 million branded searches, while Thinkific had 61,500. D2L made up 12.5% of all learning management system searches we track, and Thinkific accounted for 0.42%. ## Cite this page Brandwave. "D2L vs Thinkific: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/d2l-vs-thinkific This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/d2l-vs-thinkific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.