---
title: "D2L vs Kajabi: Which is searched more?"
description: "Is D2L or Kajabi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/d2l-vs-kajabi"
publisher: "Brandwave"
---

# D2L vs Kajabi: Which is searched more?

Is D2L or Kajabi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: D2L and Kajabi
- **Competitive set**: Learning management systems
- **Market**: Global
- **Month measured**: Sep 2026
- **D2L Share of Search**: 12.5%
- **Kajabi Share of Search**: 0.62%

## Is D2L or Kajabi more popular in search?

- In September 2026, D2L had more branded searches than Kajabi among learning management systems worldwide. D2L had about 1.8 million branded searches, while Kajabi had 90,500. D2L made up 12.5% of all learning management system searches we track, and Kajabi accounted for 0.62%.
- D2L was ahead of Kajabi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D2L’s share of searches among learning management systems worldwide moved from 8.6% to 12.5%, and its estimated monthly branded searches moved from 1.2M to 1.8M.
- Across the 12 months ending September 2026, Kajabi’s share of searches among learning management systems worldwide moved from 0.95% to 0.62%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for learning management systems worldwide in September 2026?

- In September 2026, D2L gained share of searches among learning management systems worldwide, from 8.6% to 12.5%.
- In September 2026, Kajabi lost share of searches among learning management systems worldwide, from 1.4% to 0.62%.

## Month by month

| Month | D2L estimated searches | D2L Share of Search | D2L rank | Kajabi estimated searches | Kajabi Share of Search | Kajabi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 8.6% | 3 | 135K | 0.95% | 5 |
| Nov 2025 | 1.2M | 11% | 3 | 135K | 1.2% | 4 |
| Dec 2025 | 823K | 9.1% | 3 | 135K | 1.5% | 5 |
| Jan 2026 | 1.2M | 12.1% | 3 | 165K | 1.6% | 5 |
| Feb 2026 | 1.2M | 12.2% | 3 | 165K | 1.6% | 4 |
| Mar 2026 | 1M | 9.2% | 3 | 135K | 1.2% | 4 |
| Apr 2026 | 1M | 9.7% | 3 | 135K | 1.3% | 4 |
| May 2026 | 823K | 9.2% | 3 | 135K | 1.5% | 4 |
| Jun 2026 | 550K | 8.5% | 3 | 110K | 1.7% | 4 |
| Jul 2026 | 368K | 9.8% | 3 | 110K | 2.9% | 4 |
| Aug 2026 | 673K | 8.6% | 3 | 110K | 1.4% | 4 |
| Sep 2026 | 1.8M | 12.5% | 3 | 90.5K | 0.62% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using D2L’s and Kajabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **D2L**: Measured on the search term “d2l”.
- **Kajabi**: Measured on the search term “kajabi”.

- [D2L profile](/demand/global-en/brands/d2l)
- [Kajabi profile](/demand/global-en/brands/kajabi)
- [All learning management systems worldwide](/demand/global-en/categories/learning-management-systems): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is D2L or Kajabi more popular in search?

In September 2026, D2L had more branded searches than Kajabi among learning management systems worldwide. D2L had about 1.8 million branded searches, while Kajabi had 90,500. D2L made up 12.5% of all learning management system searches we track, and Kajabi accounted for 0.62%.

## Cite this page

Brandwave. "D2L vs Kajabi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/d2l-vs-kajabi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/d2l-vs-kajabi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.