---
title: "D2L vs Instructure: Which is searched more?"
description: "Which is more popular in search, D2L or Instructure? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/d2l-vs-instructure"
publisher: "Brandwave"
---

# D2L vs Instructure: Which is searched more?

Which is more popular in search, D2L or Instructure? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: D2L and Instructure
- **Competitive set**: Edtech
- **Market**: Global
- **Month measured**: Aug 2026
- **D2L Share of Search**: 10.9%
- **Instructure Share of Search**: 0.24%

## Which is more popular in search, D2L or Instructure?

- In August 2026, D2L had more branded searches than Instructure among edtech worldwide. D2L was estimated to have 673K branded searches compared to Instructure’s 14.8K, and held a 10.9% Share of Search versus Instructure’s 0.24%.
- D2L was ahead of Instructure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D2L’s estimated Share of Search among edtech worldwide moved from 11.9% to 10.9%, and its estimated monthly branded searches moved from 1.2M to 673K.
- Across the 11 months ending August 2026, Instructure’s estimated Share of Search among edtech worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for edtech worldwide in August 2026?

- In August 2026, D2L gained estimated Share of Search among edtech worldwide, from 10.2% to 10.9%.
- Estimated monthly branded searches for Instructure worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | D2L estimated searches | D2L Share of Search | D2L rank | Instructure estimated searches | Instructure Share of Search | Instructure rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 11.9% | 3 | 18.1K | 0.18% | 4 |
| Nov 2025 | 1.2M | 13.8% | 3 | 12.1K | 0.14% | 5 |
| Dec 2025 | 823K | 11.7% | 3 | 8.1K | 0.11% | 5 |
| Jan 2026 | 1.2M | 15.8% | 3 | 12.1K | 0.16% | 4 |
| Feb 2026 | 1.2M | 16.4% | 2 | 12.1K | 0.16% | 4 |
| Mar 2026 | 1M | 11.6% | 3 | 12.1K | 0.14% | 4 |
| Apr 2026 | 1M | 12% | 3 | 12.1K | 0.14% | 4 |
| May 2026 | 823K | 11.2% | 3 | 40.5K | 0.55% | 4 |
| Jun 2026 | 550K | 9.7% | 3 | 8.1K | 0.14% | 4 |
| Jul 2026 | 368K | 10.2% | 3 | 8.1K | 0.22% | 4 |
| Aug 2026 | 673K | 10.9% | 3 | 14.8K | 0.24% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using D2L’s and Instructure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **D2L**: Measured on the search term “d2l”.
- **Instructure**: Measured on the search term “instructure canvas”.

- [D2L profile](/demand/global-en/brands/d2l)
- [Instructure profile](/demand/global-en/brands/instructure)
- [All edtech worldwide](/demand/global-en/categories/edtech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, D2L or Instructure?

In August 2026, D2L had more branded searches than Instructure among edtech worldwide. D2L was estimated to have 673K branded searches compared to Instructure’s 14.8K, and held a 10.9% Share of Search versus Instructure’s 0.24%.

## Cite this page

Brandwave. "D2L vs Instructure: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/d2l-vs-instructure

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/d2l-vs-instructure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.