---
title: "D-Link vs TP-Link: Which is searched more?"
description: "Which is more popular in search, D-Link or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Range extender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/d-link-vs-tp-link"
publisher: "Brandwave"
---

# D-Link vs TP-Link: Which is searched more?

Which is more popular in search, D-Link or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Range extender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: D-Link and TP-Link
- **Competitive set**: Range extender brands
- **Market**: Global
- **Month measured**: Aug 2026
- **D-Link Share of Search**: 0.06%
- **TP-Link Share of Search**: 0.48%

## Which is more popular in search, D-Link or TP-Link?

- In August 2026, TP-Link had more branded searches than D-Link among range extender brands worldwide. TP-Link was estimated to have 2M branded searches compared to D-Link’s 270K, and held a 0.48% Share of Search versus D-Link’s 0.06%.
- TP-Link was ahead of D-Link in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D-Link’s estimated Share of Search among range extender brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 330K to 270K.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among range extender brands worldwide moved from 0.55% to 0.48%, and its estimated monthly branded searches moved from 2.3M to 2M.

## How did search popularity change for range extender brands worldwide in August 2026?

- Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 330K to 270K in August 2026.
- Estimated monthly branded searches for TP-Link worldwide fell 13.9% over 11 measured months, from 2.3M to 2M in August 2026.

## Month by month

| Month | D-Link estimated searches | D-Link Share of Search | D-Link rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 330K | 0.08% | 4 | 2.3M | 0.55% | 2 |
| Nov 2025 | 330K | 0.08% | 4 | 2.3M | 0.55% | 2 |
| Dec 2025 | 330K | 0.08% | 4 | 2.3M | 0.55% | 2 |
| Jan 2026 | 330K | 0.08% | 4 | 2.3M | 0.55% | 2 |
| Feb 2026 | 270K | 0.08% | 4 | 1.9M | 0.56% | 2 |
| Mar 2026 | 330K | 0.08% | 4 | 2M | 0.47% | 2 |
| Apr 2026 | 270K | 0.06% | 4 | 2M | 0.47% | 2 |
| May 2026 | 270K | 0.06% | 5 | 2M | 0.47% | 2 |
| Jun 2026 | 270K | 0.06% | 4 | 2M | 0.47% | 2 |
| Jul 2026 | 270K | 0.06% | 4 | 2M | 0.47% | 2 |
| Aug 2026 | 270K | 0.06% | 4 | 2M | 0.48% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using D-Link’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **D-Link**: Measured on the search terms “d-link” and “dlink”, summed into one figure.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.

- [D-Link profile](/demand/global-en/brands/d-link)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All range extender brands worldwide](/demand/global-en/categories/range-extender-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, D-Link or TP-Link?

In August 2026, TP-Link had more branded searches than D-Link among range extender brands worldwide. TP-Link was estimated to have 2M branded searches compared to D-Link’s 270K, and held a 0.48% Share of Search versus D-Link’s 0.06%.

## Cite this page

Brandwave. "D-Link vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/d-link-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/d-link-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.